Dyson Set to Enhance Customer Experience with SAP

May 21, 2012 by SAP News 0

Leading manufacturer of vacuum cleaners, fans and heaters continues to put customers first with a global rollout of SAP’s fully integrated CRM solutions

FELTHAM, United KingdomDyson’s continual ability to think differently and to innovate has resulted in an ever increasing range of exciting products with high levels of demand from customers across the globe. At the heart of Dyson’s business growth is its customers; they have always been a priority and Dyson has ensured that excellent customer service and engagement is a priority. Dyson has set out a clear vision that will continue to support business growth and further improve customer satisfaction. To help deliver upon its high expectations for the customer experience and following an extensive evaluation of the CRM solutions available in the marketplace, Dyson has decided to implement the SAP CRM application across its operations globally.

“Having taken a long hard look at the market place we felt that SAP is best placed to help us deliver on our vision”, said David Hollander, Managing Director GB & Ireland and One View Executive Sponsor, Dyson. “We are an ambitious business and have set ourselves the vision to drive demand for Dyson products through better customer service and proactive relationship management. With the SAP CRM solution, we will be able to interact with our individual customers in a way that suits them and at a time that suits them.”

The programme called One View starts in Great Britain and Ireland in Q3 this year and is followed by US and Canada. It encompasses all organisations, processes and systems that interact with consumers, so like its machines, Dyson is excited about the consumer experience this challenge delivers.

Alastair Mackenzie, Sales Director, Line of Business Solutions, SAP UK and Ireland, commented on the win; “We are delighted that Dyson has chosen to continue to invest further with SAP. As a customer-centric organisation we have applied our knowledge to develop a suite of solutions that are tailored towards the specific needs of the lines of business and offer a complete 360-degree customer view across the enterprise. This allows companies to have more relevant conversations with their customers to enhance the quality of their service – and ultimately increase customer satisfaction. We are excited about the new phase of our strategic partnership with Dyson and look forward to making this part of its SAP implementation another success.”

The SAP CRM application helps companies provide excellent customer experience and maximize the effectiveness of every customer interaction across sales, service and marketing. For more information, visit the Customer Experience Edge website, www.360customerview.com and the Industries and Solutions newsroom. Follow SAP on Twitter at @sapnews and @sapcrm.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 190,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
2012 SAP AG. All rights reserved.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.

Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company.

Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

SuccessFactors, Execution is the Difference, BizX Mobile Touchbase, It’s time to love work again, Jam and BadAss SaaS are trademarks or registered trademarks of SuccessFactors Inc. in the United States and other countries. SuccessFactors is an SAP company.

All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.

These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via e-mail links and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Cara Wallace, +44 (0) 7966 975 287, BST, C.Wallace@sap.com

SAP Press Office, +44 (0) 20 3047 2000, BST, SAPUK@edelman.com

Tags:

Leave a Reply