Dyson Set to Enhance Customer Experience with SAP

Leading manufacturer of vacuum cleaners, fans and heaters continues to put customers first with a global rollout of SAP’s fully integrated CRM solutions

FELTHAM, United KingdomDyson’s continual ability to think differently and to innovate has resulted in an ever increasing range of exciting products with high levels of demand from customers across the globe. At the heart of Dyson’s business growth is its customers; they have always been a priority and Dyson has ensured that excellent customer service and engagement is a priority. Dyson has set out a clear vision that will continue to support business growth and further improve customer satisfaction. To help deliver upon its high expectations for the customer experience and following an extensive evaluation of the CRM solutions available in the marketplace, Dyson has decided to implement the SAP CRM application across its operations globally.

“Having taken a long hard look at the market place we felt that SAP is best placed to help us deliver on our vision”, said David Hollander, Managing Director GB & Ireland and One View Executive Sponsor, Dyson. “We are an ambitious business and have set ourselves the vision to drive demand for Dyson products through better customer service and proactive relationship management. With the SAP CRM solution, we will be able to interact with our individual customers in a way that suits them and at a time that suits them.”

The programme called One View starts in Great Britain and Ireland in Q3 this year and is followed by US and Canada. It encompasses all organisations, processes and systems that interact with consumers, so like its machines, Dyson is excited about the consumer experience this challenge delivers.

Alastair Mackenzie, Sales Director, Line of Business Solutions, SAP UK and Ireland, commented on the win; “We are delighted that Dyson has chosen to continue to invest further with SAP. As a customer-centric organisation we have applied our knowledge to develop a suite of solutions that are tailored towards the specific needs of the lines of business and offer a complete 360-degree customer view across the enterprise. This allows companies to have more relevant conversations with their customers to enhance the quality of their service – and ultimately increase customer satisfaction. We are excited about the new phase of our strategic partnership with Dyson and look forward to making this part of its SAP implementation another success.”

The SAP CRM application helps companies provide excellent customer experience and maximize the effectiveness of every customer interaction across sales, service and marketing. For more information, visit the Customer Experience Edge website, www.360customerview.com and the Industries and Solutions newsroom. Follow SAP on Twitter at @sapnews and @sapcrm.

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