New Mobile Developer Programs from SAP Provide Open Access for Developers to Build B2B and B2C Apps

SAP Initiative to Offer Free, Easy Access to Help Millions of Mobile Developers and Partners Create and Monetize Mobile Apps for Business

WALLDORFSAP AG (NYSE: SAP) today announced a free mobile developer license, a new SAP Mobile Apps Partner program and additional support for integrating the software development frameworks from Adobe, Appcelerator Titanium and Sencha with the SAP mobile platform. SAP invites the vast mobile developer community to co-innovate with the company and create diverse mobile apps for all business-to-business (B2B) and business-to-consumer (B2C) environments.

“Mobile technology has become the touch-point that unites the workforce across any organization, no matter the size, and SAP has been recognized as the leading mobile platform today by analysts,” said Sanjay Poonen, president, Mobile Division, SAP. “We recognize that this presents valuable opportunity for the millions of mobile developers looking for ways to monetize and scale. For that reason, SAP has created an end-to-end support system that helps ensure that mobile developers around the world have easy access to SAP resources – from our developer center and partner program to the extensive options offered by partner solutions like Adobe, Appcelerator and Sencha. In doing so, we’ve created the easiest path for B2B and B2C mobile apps to flourish from inception to market.”

Mobile developer offerings from SAP are designed to be simple and accessible, with an open platform that integrates easily with third-party tools and supports industry standards without the need for upfront investment. Throughout the process, developers have access to support through the developer center on SAP® Community Network and the developer community, a one-stop shop to learn about and develop applications using SAP platforms. SAP recognizes that developers have different needs. The company is offering a flexible, tiered engagement model:

  • Free 30-day trial: For developers looking to evaluate mobile offerings from SAP, this trial includes complete hosted landscape, including SAP mobile platform and the SAP® ERP application with no local installation needed.
  • Free developer license on Amazon Web Services (AWS): This option offers access to a hosted developer environment through AWS and a software developer kit (SDK) local download. There are no developer fees so users only pay for cloud hosting.
  • SAP Mobile Apps Partner program: This offer includes comprehensive technical and commercialization support, including the option to list packaged apps on SAP’s apps marketplace, which will allow developers to monetize apps directly via SAP® Store.

SAP Mobile Apps Partner program
The SAP Mobile Apps Partner program provides partners interested in making packaged mobile apps into a business with a comprehensive set of enablement tools and support to help them quickly and efficiently develop, market and sell mobile apps. The program delivers a broad set of benefits, including cost-effective starter packages for development licenses and hosted sandboxes and development environments. It also provides access to a rich, vibrant community of developers for collaboration, SAP certification of mobile apps and the ability for partners to market and sell their apps via SAP Store.

“The SAP Mobile Apps Partner program has been incredibly valuable for Above Border in providing all of the tools and resources we needed to build our mobile apps quickly and effectively sell them via the SAP Store,” said Stephen Kenney, CEO, Above Border. “Early results already show leads that were generated for Above Border directly as a result of placement on the SAP Store. We are confident that having our mobile apps on the SAP Store will continue to be very beneficial in terms of business impact to our top and bottom line.”

Webcast: “News From the Lab”
On Monday, July 30, at 11:00 a.m. EDT, SAP will host a webcast to discuss the mobile developer programs and what they means for the mobile developer community. The webcast will feature an overview from SAP’s developer relations team as well as insights from Adobe, Appcelerator and Sencha. For more information or to register, visit:

For more information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 195,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2012 by SAP AG. All rights reserved.

SAP and the SAP logo are registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and the Sybase logo are registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate is a registered trademark of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Amisha Gandhi, +1 (415) 341-7101,, PDT
Scott Malinowski, +1 (978) 287-1793,, EDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT;
Ashley Seashore, Bite Communications, +1 (415)365-0477,, PDT