SAP Unveils Experience SAP

New experiential facility at the company’s UK headquarters showcasing how SAP is helping to run a better world

FELTHAM, UKToday, SAP AG(NYSE: SAP) announced the opening of the new Experience SAP Centre at the company’s UK headquarters in Feltham. Experience SAP is a fully interactive, physical, digital and emotional experience that demonstrates how SAP is contributing to a better run world, from business to sport, crime to community.

Experience SAP is split into five different sections, which aim to bring to life the central role that SAP’s data analytics, mobile and cloud technologies play in the world today and in the future:

Earth Runs SAP: See how SAP tackles the big issues that affect us all on a global level. Be immersed in a multi-sensory experience that puts you in the heart of the story.

Sports Runs SAP: In sport, success is not measured by bottom lines but finish lines, and in Formula 1® the difference between winning and losing can be a millisecond. Experience the thrill of driving an F1® car and see how McLaren and SAP use real-time data and analytics to help make each lap you drive be as close to perfection as possible.

Business Runs SAP: Learn how SAP can provide new solutions and a fresh perspective on innovations such as mobile, cloud, in-memory computing, and analytics and see how they can transform business – today and in the future. SAP has designed a fully customised, high-tech environment that allows it to work seamlessly with its customers. With a specific industry focus and its Design Thinking consultancy, it is able to find and create effective solutions to any challenges or opportunities customers are facing.

Social Runs SAP: See how SAP is working closely with the world’s leading organisations. Connect with new contacts, see who has visited and share relatable news and information with your network.

Future Runs SAP: See how SAP is developing life-changing innovations by, for example, not just helping predict and prevent crime today but also working towards fighting crime in the future. Be thrown into the heart of a crime scene as you become a detective in 2020. See how the latest technology and SAP predictive analytics could help you work through the clues to predict the crime.

“We are very excited to announce the opening of the Experience SAP Centre,” said Sian Smith, Head of EMEA Marketing, SAP. “It is a place for innovators, leaders, futurists, influencers and prospective customers to gain a truly personalised, interactive and immersive experience showing the very best of SAP and how it is at the heart of all aspects of society.”

SAP will host a series of events, from industry and Line of Business forums to product launches, at the Experience SAP Centre, to give people the opportunity to see how the company’s solutions are helping to shape the world and to transform businesses.

A video providing more information on what Experience SAP Centre looks like can be found here.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 258,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

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