SAP NEWSBYTE — Feltham UK — SAP SE (NYSE: SAP) has launched its largest, multi-platform advertising campaign in its 27 year UK history. The brand campaign is designed to position SAP’s technology as an answer to the issues of complexity that businesses today face. In today’s digital economy, complexity is hindering growth, raising costs and reducing productivity.
The campaign – ‘It’s simple. The Answer is SAP HANA’ – is designed to capture how technology can alleviate the pressures on businesses, enabling them to focus where it matters most, on innovation. It will showcase SAP’s products and technology because they make simple happen; engineer it, build it and deliver it.
“We are passionate about helping businesses Run Simple and are making a significant investment to reach those who have not experienced the power of our technology yet,” said Rhiannon Prothero, Marketing Director, SAP UK & Ireland. “This campaign is designed to show organisations, large and small, how we can help to simplify operations at a time of great complexity, so that they can focus on their own innovation. We have some really interesting case studies to share that we hope will make people think differently about the challenges they face.”
The branding will be seen across all external channels in the UK including TV and outside broadcast. It will be related to specific products and solutions, including campaigns for SAP HANA, Customer Engagement and Commerce (CEC), Human Capital Management, Ariba, SME and many others.
For further information on SAP HANA, visit www.saphana.com.
Kate Falcone, +44 (0)7966975966,firstname.lastname@example.org,GMT
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