SAP and Rob ‘Voltage’ Cross Announce 2018 Darts Championship Sponsorship Deal

LONDON, United Kingdom — March 27, 2018 SAP is entering the world of darts and will be sponsoring professional darts player and reigning PDC World Darts Champion Rob ‘Voltage’ Cross in 2018.  With its logo positioned on the top left breast on Rob ‘Voltage’s shirt, SAP will be highly visible and so, able to re-enforce its commitment to the world of sport.

As part of the sponsorship, Rob Cross will work with the SAP team exploring how SAP’s technology and analysis tools can enhance individual performance and impact the sport. He will also attend several in-person signature events sharing his knowledge and experience of SAP with those who are interested in a career at SAP.

Rob expressed his excitement in partnering with SAP. He said: “SAP is the ideal sponsor for me, they are already doing so much in football, skiing, sailing, tennis and more. The sport of darts will really benefits from greater input from an  organization like SAP to not only grow the public’s interest, but also to see how biometric analysis technology can help players improve, I am very excited to see how it will help me.”

Rob added: “Aside from technology, SAP’s Employment Brand ‘Bring everything you are. Become everything you want.’ really speaks to me. I can relate to it very well particularly when I think of my journey over the last 12 months and achieving the World Championship win.”

Matthew Jeffery, VP of Global Employment Branding stated: “A mere 12 months ago, Rob was an electrician, supporting his wife and three children, watching the World Championship Darts Final on television like millions of families. Through hard work, grit, and sheer talent, he climbed the summit to win the World Championship. Rob’s story shows that you can achieve anything you dream, and that is the very same message SAP employees share their successes and journeys with each other through our ‘Life@SAP initiative’.”

Barbara Althoff-Simon, EVP and Head of Talent Acquisition, announced the partnership with great enthusiasm: “SAP’s corporate mission is to help the world run better and improve people’s lives. Our cutting-edge technology plays a very real part in bringing this to life not only in the world of sports and sports professionals but also for some of the most influential companies in the world. Rob Cross’s story illustrates the SAP mission very well: he honed his unique skills through sheer hard work to achieve immense success in an entirely new environment. We are thrilled to welcome him to our SAP family.”

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapnews.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 365,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

About Rob Cross

Robert ‘Voltage’ Cross (born 21 September 1990) is an English professional darts player who plays in Professional Darts Corporation (PDC) events, where he is the reigning PDC World Darts Champion, following his victory over Phil Taylor in January 2018. Cross won the World Championship in his debut, having turned professional just 11 months prior to the event.

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