SAP Appoints Jens Amail as Managing Director of UK & Ireland

London, United Kingdom — April 9th 2018 — SAP today announced that Jens Amail has been appointed as UKI Managing Director (MD), effective immediately. Jens will report directly to Brian Duffy, President of EMEA North at SAP. In his new role, he will lead the 1,800 strong UK & Ireland team, executing SAP’s UKI growth strategy with a focus on building customer value and success in the region.

A 10-year SAP veteran, Jens brings a deep breadth of global industry experience, having held senior executive positions in the US, Germany and China. Most recently, he was SAP’s CCO of Products & Innovation, based in Germany. His previous roles at SAP include Head of Cloud EMEA/MEE, COO for SAP Greater China, and Global Cluster Head for Services Industries.

Commenting on the appointment, Brian Duffy stated: “Jens brings a deep knowledge of SAP and a strong track record of innovation and customer success to the role. We are looking forward to the continued growth of the SAP UKI business under his leadership and the value he will bring to our customers, partners, employees and to the wider SAP ecosystem.  The UKI market is a cornerstone of SAP’s success in the EMEA North region and Jens’ appointment is an indication of our commitment to the region.”

Jens holds a Master degree in Computer Science and Business Administration from the University of Mannheim as well as a PhD in Marketing from Georg-August-University in Göttingen. Jens will be relocating to the UK from Germany and will be joined by his wife and four children.

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