SAP Launches ‘Plastics Cloud’ to Help Reduce Single-Use Plastic Waste

London, UK – 17-Sept, 2018 SAP UKI today announced plans to work with partners to pilot a “Plastics Cloud”, which will collect existing and live data from across the plastics supply chain to spark new ideas for waste reduction. The Plastics Cloud will use the power of SAP Leonardo’s technology, including machine learning, to compile information which can be used to forecast trends in plastics purchasing and recycling, enabling services to meet demand. Data could also be shared with consumers to help them understand their own plastics impact. The announcement will be made on Friday 21st September at the London Design Festival which has named plastics as its ‘material of the year’ in a bid to reduce single use plastics by repurposing it in new and more valuable ways.

SAP’s Plastics Cloud announcement is the result of a comprehensive behavioral analysis and rapid R&D project run in collaboration with London-based Design Thinkers Academy and with support from other major global businesses who are committed to solving the single-use plastics problem. The research found that there is often confusion around the types of plastics that can or cannot be recycled which is impacting consumers’ and businesses’ ability to reduce their plastic waste.

“At SAP, we believe that companies have the power to create life changing innovation and we’re committed to helping achieve the UN’s sustainable development goals,” according to Jens Amail, Managing Director UK and Ireland, SAP. “The Plastics Cloud is part of that commitment. We need to find a better way to use data. There’s so much information being generated within the plastics supply chain but there’s no single source of access for that information. We hope the Plastics Cloud will serve as another piece of the puzzle to solving the problem of plastic waste.”

Technology Partners to The UK Plastics Pact

As part of the programme, SAP has become a member of the UK Plastics Pact. This world-first collaboration brings together governments, local authorities, NGOs and businesses from across the entire plastics value chain to transform plastic packaging and help stop plastics polluting the environment. The UK Plastics Pact is managed by sustainability not-for-profit WRAP, and has set the following 2025 goals:

  • Eliminate problematic or unnecessary single-use packaging through redesign, innovation or alternative (reuse) delivery models.
  • 100% of plastic packaging to be reusable, recyclable or compostable
  • 70% of plastic packaging effectively recycled or composted
  • 30% average recycled content across all plastic packaging


Marcus Gover, WRAP CEO, said: “We are delighted to have SAP sign up to The UK Plastics Pact. By working together in collaboration with businesses, governments and citizens we will transform the way we make, use and dispose of plastic so that we retain its value but prevent it from polluting the environment.

“As the first technology business to become a member and through its Plastics Cloud, SAP is helping us drive innovative thinking to reduce plastic waste within the packaging sector by 2025 – a key goal for the Pact.”

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP’s core aim is to help the world run better and improve people’s lives. It has committed its people and its products to address the world’s biggest economic, environmental, and societal issues.  SAP applications and services enable more than 404,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

About Design Thinkers Academy London

The Design Thinkers Academy London (DTA) is a design business for change-makers. DTA trains teams and supports companies to innovate. DTA helps its clients to generate fresh ideas and turn them into new products and services around the needs of users. DTA believes in the practical power of design to make a positive difference and sees itself as a change agent. https://www.designthinkersacademy.co.uk/

About the UK Plastics Pact

The UK Plastics Pact is a trailblazing, collaborative initiative that will create a circular economy for plastics. It brings together businesses from across the entire plastics value chain with UK governments and NGOs to tackle the scourge of plastic waste. www.wrap.org.uk/ukplasticspact

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