SAP at the London Design Festival 2019

Growing awareness of the scale and types of environmental crises we face means that the ways in which we have organised and produced in the past – as designers, manufacturers and consumers – need radical changes in thinking and behaviour.

SAP UK&I is partnering with renowned architect Sam Jacob at the London Design Festival to highlight the need to rethink the global plastics system; to consider its full lifetime journey; and to design future-use into every product.

Jens Amail, Managing Director UK & Ireland, SAP sat down with Sam in his studio, where they discussed design thinking and how the ‘Sea Things’ project will open people’s eyes to the global plastics crisis.