- Sainsbury’s has announced it will partner with SAP to revolutionise its commercial systems, increasing its ability to respond to ever changing business needs and optimising technology costs
- The multi-year transformation programme will mean Sainsbury’s systems grow alongside the retailer’s Next Level Sainsbury’s plans
- It will also improve price and promotions execution, resulting in a more tailored value experience for customers
LONDON, UK – 10 September, 2024 – J Sainsbury plc (Sainsbury’s) has announced a new partnership with SAP, which will revolutionise its commercial systems and help drive its Next Level Sainsbury’s ambitions. Through the consolidation of its legacy systems, Sainsbury’s will achieve increased business agility through cloud-based solutions, as well as a simplified and cost optimised technology estate.
SAP has been appointed to lead the design of the new solution in partnership with lead transformation partner Accenture and cloud provider AWS.
The transformation will enable future system flexibility and allow Sainsbury’s to respond to ever-evolving customer propositions and needs. By adding new capability and capacity to its commercial systems, the retailer will be able to manage products on promotion in increasingly flexible ways, allowing a more tailored value experience for our customers.
The project will benefit customers, suppliers, colleagues and shareholders, simplifying and integrating Sainsbury’s systems and tools into one cohesive platform and creating a single ecosystem for Sainsbury’s colleagues and suppliers to communicate. This will reduce complexity and improve efficiency for suppliers, helping drive returns.
Rhian Bartlett, Chief Food Commercial Officer at Sainsbury’s, said: “We’re excited to be working with a brilliant partner network in SAP, Accenture and AWS to completely revolutionise our commercial systems, which are the heart and lungs of our business operations. This is a huge step forward in our Next Level Sainsbury’s plan, as we continue to invest in market leading technology that allows us to keep growing at pace and maintain our momentum towards becoming First choice for food.”
Leila Romane, Managing Director SAP UK and Ireland, said: “I feel incredibly proud to be partnering with Sainsbury’s on this transformation programme. We are best placed, with the most complete retail solution in the industry, to drive real impact and outcomes for the company’s customers, colleagues, suppliers and shareholders. We all appreciate the opportunity in front of us and, with our valued ecosystem partners, match Sainsbury’s ambition to set a gold standard across the food retail industry to drive growth and provide an exceptional customer experience.”
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About Sainsbury’s
Offering delicious great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority and our purpose is clear – we make good food joyful, accessible and affordable for everyone, every day.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Nectar, Tu Clothing, Habitat, Sainsbury’s Bank and Smart Charge. Sainsbury’s has almost 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 70 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
About SAP
As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.
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Megan Knight, Brands2Life, SAP@brands2life.com