Breaking news, SAP UKI has announced the 18 finalists for the 2025 Customer Success Awards!
These awards celebrate the achievements of visionary companies that have driven transformative change through SAP products and cloud technologies, including AI. They continue to showcase new ways of thinking and set the benchmark for their industry, ultimately making the world run better.
The finalists are:
Industry Leader Award – For customers who use SAP products to create new business models, connect with their own clients, innovate processes, or change how their industry conducts business.
- Reckitt aimed to enhance decision-making and forecasting by addressing decentralised planning, manual operations, and slow processes. Implementing SAP Analytics Cloud globally streamlined efforts, positively impacting over 1,000 colleagues. Early adopters report improved focus on decision-making, establishing Reckitt as a leader in financial planning and analysis (FP&A) technology.
- Alfrecell chose SAP S/4HANA Cloud Public Edition for its quick implementation and standardised processes. The cloud-based system offers flexibility, efficiency, and strategic IT support.
Transformation Titan Award – Recognises customers who have implemented at least one SAP Business Technology Platform solution to solve business problems and accelerate innovation.
- WaterWipes underwent an 18-month ERP transformation, deploying SAP S/4HANA and other SAP tools. Recognising data governance as a risk, they chose Maextro on SAP BTP to enhance data management, improve efficiency, and ensure compliance. The solution enabled faster data processing, lower costs, and laid the groundwork for future growth and innovation.
- Accenture LLP processes 920,000 annual invoices with complex, non-standard contract terms. Manual processes cause delays and require a large commercial services team. To improve efficiency, Accenture is implementing an SAP BTP Gen AI-based application to streamline invoicing, reduce manual inputs, and enhance accuracy. This will allow the commercial services team to refocus on client delivery.
- Imperial Brands PLC aims to create a simpler, more efficient organisation to support sustainable growth. The Unify Program replaced over 60 legacy systems with a unified SAP platform, streamlining operations, improving data governance, and enhancing user experience. This has resulted in a more connected enterprise with harmonised best practices and reduced complexity.
Business Network Innovator Award – For customers who are using cloud solutions from SAP to transform supply chains, processes, or business networks to future-proof the business and grow without limits.
- Twinings Ovaltine seamlessly integrated core SAP S/4HANA, SAP IBP, SAP Analytics Cloud and SAP Ariba for end to end visibility and data insights across planning, manufacturing, procurement, sales, and finance.
- British American Tobacco (BAT) faced challenges with complex integrations across 170+ countries, leading to frequent downtime. By consolidating interfaces onto SAP Business Technology Platform (BTP) and Azure, BAT achieved real-time visibility and improved system availability. Over the past year, adopting proactive monitoring reduced unplanned downtime, enhanced efficiency, and improved employee satisfaction.
Cloud ERP Champion Award – Dedicated to customers who transform and future-proof their businesses with SAP cloud ERP solutions to foster growth and drive innovation.
- Accenture is on a multi-year journey to integrate SAP’s FX risk solutions into its hedging portfolios. Accenture has achieved success in implementing a variety of new and mature SAP functionalities including the balance sheet exposure (BSE) Fiori app, cash flow hedge effectiveness and accounting, GenAI alerts, SAP Analytics Cloud and trade management.
- Sonnedix streamlined its operations across 10 countries by consolidating 13 ERP solutions into SAP S/4HANA Cloud Public Edition, enhancing efficiency and compliance. This cloud-based ERP offers real-time data processing and advanced analytics, reducing IT costs and simplifying maintenance, ultimately lowering operational costs and boosting competitiveness in renewable energy projects.
Customer Experience Award – Recognises customers who achieve business transformation by using cloud solutions from SAP to create, develop, and deliver the best customer experiences.
- Warburtons Ltd proactively migrated to SAP S/4HANA to avoid rising costs and consultant scarcity, completing the transition in 4.5 hours with minimal disruption during a critical weekend window. The upgrade, facilitated by a shadow system to reduce downtime, now enables future AI, automation, and cloud adoption, enhancing business resilience and data-driven decision-making.
- Thames Water Utilities Limited transformed critical processes by implementing an SAP Fiori-driven system with BTP-based workflows for better control, reporting, and approvals. This streamlined process reduced Average Handling Time (AHT), eliminated unnecessary requests, and delivered financial benefits.
People Experience Award – For customers who achieve business transformation by using cloud solutions from SAP to create, develop, and deliver exceptional employee experiences.
- RS Group transformed its global careers site using the SAP SuccessFactors Recruiting Marketing and SAP SuccessFactors Recruiting Management solutions to enhance the candidate experience, accessibility, and engagement. The project included a complete information architecture redesign, user experience enhancements, and the integration of 12 languages.
- BT Group implemented AI-driven solutions in SAP SuccessFactors to enhance HR processes, focusing on AI-assisted skills matching for recruitment and reducing administrative tasks with SAP’s Joule copilot. These tools improved efficiency, reduced task time, and empowered HR teams, resulting in better candidate selection and enhanced employee experiences.
Services Superstar Award – For customers who use cloud solutions from SAP to exceed business goals, optimise IT resources, increase user enablement, and improve productivity or learning.
- GlaxoSmithKline deployed SAP Analytics Cloud for Workforce Planning, replacing manual processes and Excel with a unified, automated solution. The platform improved forecasting accuracy, reporting consistency, and data visibility, reduced reliance on fragmented tools, and enhanced collaboration, enabling better decision-making, cost optimisation, and long-term financial agility.
- GlaxoSmithKline transitioned to SAP Analytics Cloud (SAC) for workforce planning, enhancing the accuracy of financial projections and reducing manual processes. The new system includes predictive forecasting, automated workflows, and secure data transfers. This transformation strengthens GSK’s planning and analytics capabilities, improving both operational efficiency and regulatory compliance.
AI Excellence Award – For customers who are using SAP Business AI capabilities to revolutionise business processes, supercharge efficiency and productivity, and improve the future of work.
- Standard Chartered enhanced goal setting and feedback processes using SAP solutions. This initiative aimed to boost productivity, improve employee experience, and provide safe opportunities for staff to learn and use Generative AI. Early results show increased efficiency and positive sentiment towards AI tools.
- Vodafone Procurement Company S.a.r.l is executing a transformation program to optimise business processes and modernise IT infrastructure via S/4HANA. This aims to streamline operations, enhance efficiency, and leverage advanced technologies. SAP Signavio Suite is employed for process transparency and swift insights.
Congratulations and good luck to all the finalists! Thank you to everyone who participated and submitted an entry this year. From the submissions, we have seen the power of innovation that can drive meaningful change across businesses, truly reflecting our vision at SAP – we bring out the best in every business. The winners will be announced on April 25th and published on our website – Customer Success Awards for SAP UKI.
