{"id":134219,"date":"2023-05-24T11:00:39","date_gmt":"2023-05-24T10:00:39","guid":{"rendered":"https:\/\/news.sap.com\/uk\/?p=134219"},"modified":"2023-09-26T17:49:40","modified_gmt":"2023-09-26T16:49:40","slug":"maersk-uses-sap-business-technology-platform-to-accelerate-strategic-transformation","status":"publish","type":"post","link":"https:\/\/news.sap.com\/uk\/2023\/05\/maersk-uses-sap-business-technology-platform-to-accelerate-strategic-transformation\/","title":{"rendered":"Maersk Uses SAP Business Technology Platform to Accelerate Strategic Transformation"},"content":{"rendered":"

Sapphire Barcelona – 24 May, 2023 – <\/span><\/b>Maersk<\/a>, the world’s largest container shipping company, has made significant progress in its digital transformation by using the SAP Business Technology Platform to accelerate its strategic direction and automate business processes, increase efficiency and ease of use.<\/span>\u00a0<\/span><\/p>\n

With a wide range of business areas including container shipping, port terminals, logistics and supply chain businesses, Maersk, headquarted in Denmark, operates more than 700 vessels and covers around 343 ports in over 100 countries worldwide. Strategically, Maersk is moving away from being a shipping company to becoming an end-to-end supply chain provider.\u00a0<\/span>\u00a0<\/span><\/p>\n

From Container Shipping to End-to-End Supply Chain Provider<\/span><\/b>\u00a0<\/span><\/h2>\n

“Maersk is on its way to becoming an end-to-end supply chain provider, and this requires us to move into other areas of the transport sector, including air freight and land transport, as well as warehousing and distribution. With less than 10% of the money spent on supply chain and logistics going to ocean transport, Maersk needs to move into other areas to expand its business and continue to grow,” says <\/span>Tapan Dash<\/strong>, Engineering Director, Maersk Technology, and continues:<\/span>\u00a0<\/span><\/p>\n

“Maersk has developed a platform-based model to help us accelerate the transformation. The model consists of several different digital platforms, each of which consists of multiple entities, all of which create value for customers, suppliers or employees. Each entity integrates different business functions, applications, data and analytics. Maersk currently has 10-15 end-to-end platforms, such as finance, order management for ocean transport, supply chain management, etc. We are constantly adding new platforms and recently we created a sustainability platform to address this growing area.”<\/span>\u00a0<\/span><\/p>\n

Designed, Built and Delivered by Maersk<\/span><\/b>\u00a0<\/span><\/h2>\n

Maersk is well on its way to implementing SAP S\/4HANA Cloud ERP<\/a>. “The idea is to run a standard SAP S\/4HANA solution, and then have the SAP Business Technology Platform as the platform that supports the innovation. I think this is the most optimal and where the magic happens”, says Tapan Dash, and continues:<\/span>\u00a0<\/span><\/p>\n

“We’ve had a big focus on insourcing over the last couple of years, going from around 1,500 people in the technology organisation to over 6,000 now. In our SAP team, we were only around 35 in 2019. In 2022, we were 300, and the target is +550 SAP tech profiles by 2024. We work from a concept we call ‘designed, built and delivered by Maersk’.”<\/span>\u00a0<\/span><\/p>\n

SAP Business Technology Platform Plays a Central Role <\/span><\/b>\u00a0<\/span><\/h2>\n

The SAP Business Technology Platform (SAP BTP)<\/a>, which brings together data and analytics, artificial intelligence, application development, automation and integration in a single environment, plays a key role in accelerating Maersk’s new end-to-end strategy.\u00a0<\/span>\u00a0<\/span><\/p>\n

“Technology plays an important role at Maersk and is one of the key drivers of transformation. We want to simplify our IT landscape and make it more agile. With the SAP Business Technology Platform, we can streamline our business processes and make our applications more agile and provide users, whether customers, suppliers or employees, with a more intuitive and user-friendly experience.”<\/span>\u00a0<\/span><\/p>\n

Specifically, Maersk has used SAP BTP to develop and implement applications and solutions in areas such as:<\/span>\u00a0<\/span><\/p>\n