{"id":135551,"date":"2025-08-06T10:59:59","date_gmt":"2025-08-06T09:59:59","guid":{"rendered":"https:\/\/news.sap.com\/uk\/?p=135551"},"modified":"2025-11-21T16:05:05","modified_gmt":"2025-11-21T16:05:05","slug":"sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa","status":"publish","type":"post","link":"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/","title":{"rendered":"SAP Appoints Augusta Spinelli as Regional President for Europe, Middle East and Africa"},"content":{"rendered":"

London, UK<\/i><\/b><\/em><\/strong> <\/i>\u2014 6, August 2025 \u2014<\/strong> <\/i><\/em>SAP SE <\/a>(NYSE: SAP) today announced the appointment of Augusta Spinelli as Regional President for Europe, Middle East and Africa (EMEA) effective immediately. Building on SAP\u2019s presence and success in the region, Spinelli will be responsible for leading the EMEA teams across 53 offices spanning 89 countries, cementing the region\u2019s role as a global growth engine for the company. SAP EMEA encompasses BeNeLux, France, Italy, Nordic & Baltics, Southern Europe, United Kingdom & Ireland, and the whole of the Middle East and Africa, (and excludes the 26 countries of SAP Middle & Eastern Europe (MEE), led by Alex Kl\u00e4ger comprising the market units of Germany, SAP\u2019s birthplace and headquarter location, Switzerland, and Central and Eastern Europe).<\/p>\n

\"\"<\/p>\n

In her new position, Spinelli is at the helm of SAP\u2019s business in EMEA, driving business growth and innovation adoption for SAP customers in close collaboration with product engineering, services and with SAP\u2019s partner ecosystem, empowered to deliver SAP solutions, following SAP\u2019s methodologies to deliver value and outcomes. She is poised to lead the business to the next level, strengthening a value-driven relationship with SAP\u2019s partners across EMEA and helping customers accelerate their digital transformation.<\/p>\n

Spinelli succeeds Manos Raptopoulos<\/a>, who was appointed to SAP\u2019s Extended Board as Chief Revenue Officer APAC, EMEA & MEE in February. On the Regional President appointment, Raptopoulos says, \u201cAugusta is a dynamic and insightful leader with a true passion for our customers\u2019 success and brings a wealth of experience to her new role. She has an extraordinary track record of innovation and execution and has accumulated deep industry expertise while helping countless businesses around the world accelerate their digital transformation.\u00a0 I\u2019m excited to see her continued commitment to empowering SAP customers and partners to thrive in dynamic markets and looking forward to her leading the amazing EMEA team to new heights.\u201d<\/p>\n

A technology veteran and established business leader with more than 30 years of experience – both globally and in the EMEA space, Spinelli was most recently EVP and Global Head of SAP\u2019s Adoption Services Center, where she played a pivotal role in driving adoption of SAP solutions at scale. She joined SAP in 2001 as a production planning consultant, growing from within the company and extended her leadership profile in varied expert and management roles, spanning both sales and delivery, across numerous countries and cultures. Prior to her global roles, she was most notably Services General Manager in Europe, Middle East and Africa, gaining strong familiarity with many of the EMEA markets and customers. Augusta holds a master\u2019s degree in Industrial Technology and Engineering from Politecnico di Milano, Italy and is based in Dubai, UAE.<\/p>\n

\u201cI am deeply honored to step into this role at such an exciting time in our industry and for SAP,\u201d says Spinelli. \u201cI\u2019m thrilled to be joining the talented team of SAP professionals in EMEA, recognised for their innovative capabilities and focus on consistently delivering customer value.\u00a0 The EMEA region is rich in diversity and opportunity, and I look forward to delivering value to our customers through our AI-first, Suite-first strategy, in close partnership with our thriving SAP ecosystem, while continuing to foster a culture of high performance, accountability and mutual trust.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

London, UK \u2014 6, August 2025 \u2014 SAP SE (NYSE: SAP) today announced the appointment of Augusta Spinelli as Regional President for Europe, Middle East…<\/p>\n","protected":false},"author":29,"featured_media":135554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[46547],"tags":[5592129,5592878],"sapn-display":[45149,5593035,5593033],"sapn-type":[4446],"class_list":["post-135551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hr","tag-appointment","tag-leadership","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-type-press-release"],"yoast_head":"\nSAP Appoints Augusta Spinelli as Regional President for Europe, Middle East and Africa - SAP UK News Center<\/title>\n<meta name=\"description\" content=\"SAP SE (NYSE: SAP) today announced the appointment of Augusta Spinelli as Regional President for Europe, Middle East and Africa (EMEA) effective immediately.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Appoints Augusta Spinelli as Regional President for Europe, Middle East and Africa\" \/>\n<meta property=\"og:description\" content=\"SAP SE (NYSE: SAP) today announced the appointment of Augusta Spinelli as Regional President for Europe, Middle East and Africa (EMEA) effective immediately.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/\" \/>\n<meta property=\"og:site_name\" content=\"SAP UK News Center\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-06T09:59:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T16:05:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/uk\/files\/2025\/08\/06\/291682_GettyImages-1304667883_x_small_jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"509\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SAP News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SAP News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/\"},\"author\":{\"name\":\"SAP News\",\"@id\":\"https:\/\/news.sap.com\/uk\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"SAP Appoints Augusta Spinelli as Regional President for Europe, Middle East and Africa\",\"datePublished\":\"2025-08-06T09:59:59+00:00\",\"dateModified\":\"2025-11-21T16:05:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/\"},\"wordCount\":553,\"image\":{\"@id\":\"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/uk\/files\/2025\/08\/06\/291682_GettyImages-1304667883_x_small_jpg.jpg\",\"keywords\":[\"appointment\",\"leadership\"],\"articleSection\":[\"Human Capital Management\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/\",\"url\":\"https:\/\/news.sap.com\/uk\/2025\/08\/sap-appoints-augusta-spinelli-as-regional-president-for-europe-middle-east-and-africa\/\",\"name\":\"SAP Appoints Augusta Spinelli as Regional President for Europe, Middle East and Africa - 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