{"id":135719,"date":"2026-02-19T15:05:52","date_gmt":"2026-02-19T15:05:52","guid":{"rendered":"https:\/\/news.sap.com\/uk\/?p=135719"},"modified":"2026-02-19T15:20:03","modified_gmt":"2026-02-19T15:20:03","slug":"sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy","status":"publish","type":"post","link":"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/","title":{"rendered":"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy"},"content":{"rendered":"

London, UK <\/strong>\u2014 February 19 2026 – SAP SE<\/a> (NYSE: SAP) today announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud<\/a> reflecting SAP\u2019s strategy to make engagement a core enterprise capability across the SAP portfolio.<\/p>\n

SAP is recognised in the 2026 Gartner\u00ae Magic Quadrant™ for Personalisation Engines. SAP Engagement Cloud now brings SAP\u2019s trusted enterprise backbone to the customer experience, enabling organisations to connect customer insight and operational execution in real time. It builds on market-leading personalisation capabilities.<\/p>\n

SAP Engagement Cloud also incorporates AI\u2011enabled insight to support responsible, efficient scaling of personalised engagement.<\/p>\n

As part of this evolution, SAP also announced SAP Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data\u2011control capabilities for organisations operating across multiple brands, regions, and teams.<\/p>\n

\u201cThis approach helps organisations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,\u201d said Joanna Milliken, Head of SAP Engagement Cloud.<\/p>\n

For example, a global consumer goods company operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.<\/p>\n

Existing capabilities of the SAP Emarsys solution remain available within SAP Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. SAP Engagement Cloud, enterprise edition, will be available beginning February 19, with additional innovations delivered through SAP\u2019s innovation road map.<\/p>\n

Visit the SAP News Center<\/a>. Get SAP news via LinkedIn<\/a> and Bluesky<\/a>.<\/p>\n

###<\/p>\n

Media Contacts:<\/strong><\/h5>\n
Lawrie Benfield,\u00a0<\/span>lawrie.benfield@sap.com<\/a>,\u00a0+44 7776 515259<\/span><\/h5>\n
Sonya Domanski,\u00a0sonya.domanski@sap.com<\/a>, +44 734 546 5928<\/h5>\n

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.\u00a0 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP\u2019s 2024 Annual Report on Form 20-F.
\n\u00a9 2026 SAP SE. All rights reserved.
\nSAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see\u00a0https:\/\/www.sap.com\/copyright<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

London, UK \u2014 February 19 2026 – SAP SE (NYSE: SAP) today announced that the SAP Emarsys solution has been renamed to SAP Engagement Cloud…<\/p>\n","protected":false},"author":29,"featured_media":135725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"related_posts":[],"footnotes":"","_links_to":"","_links_to_target":""},"categories":[2606862],"tags":[10,5593123],"sapn-display":[45149,5593035,5593033],"sapn-type":[4448],"class_list":["post-135719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","tag-cloud","tag-sap-emarsys","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-type-newsbyte"],"yoast_head":"\nSAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy - SAP UK News Center<\/title>\n<meta name=\"description\" content=\"SAP SE\u00a0(NYSE: SAP) today announced that the SAP Emarsys solution has been renamed to\u00a0SAP Engagement Cloud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy\" \/>\n<meta property=\"og:description\" content=\"SAP SE\u00a0(NYSE: SAP) today announced that the SAP Emarsys solution has been renamed to\u00a0SAP Engagement Cloud.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"SAP UK News Center\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T15:05:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T15:20:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/uk\/files\/2026\/02\/19\/Emarsys-Release-Photo-2-1024x566.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SAP News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SAP News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/\"},\"author\":{\"name\":\"SAP News\",\"@id\":\"https:\/\/news.sap.com\/uk\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy\",\"datePublished\":\"2026-02-19T15:05:52+00:00\",\"dateModified\":\"2026-02-19T15:20:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/\"},\"wordCount\":426,\"image\":{\"@id\":\"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/uk\/files\/2026\/02\/19\/Emarsys-Release-Photo-2.jpg\",\"keywords\":[\"Cloud\",\"SAP Emarsys\"],\"articleSection\":[\"Cloud\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/\",\"url\":\"https:\/\/news.sap.com\/uk\/2026\/02\/sap-renames-sap-emarsys-solution-to-sap-engagement-cloud-advancing-its-enterprise-engagement-strategy\/\",\"name\":\"SAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy - 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