Foot traffic is the lifeblood of brick-and-mortar retail stores — especially when shoppers stick around and buy stuff. And some companies are getting really good at keeping customers in their establishments.
Foot traffic is the retail industry’s lifeblood, and digital technology will keep it pumping.
“Three quarters of shoppers spend 15 minutes or more in the store … and 20 percent spend 30 minutes or more,” The Wall Street Journal stated last week about an increasingly successful retail chain. “Sales for its most recent quarter rose nearly 24 percent to $1.07 billion, [and the company] credited an 11 percent increase in store traffic.”
Feature Article — Swarovski crystals are loved by many around the world. With countless high-end designer and retail partners, they adorn everything from evening gowns to cell phone covers. And people’s love of Swarovski has made it a
Feature Article — After 300 coolers never made it to their supermarket destinations, decision-makers at a global consumer beverage company knew they had to do much more than just solve this mysterious disappearance.
They turned to the experts at
Feature Article — The partnership announced between SAP and Google earlier this year was perfect timing for Michael Kern, co-founder and member of the Executive Board at Sovanta.
I snagged a one-on-one with Kern at the recent SAPPHIRE NOW