Foot traffic is the lifeblood of brick-and-mortar retail stores — especially when shoppers stick around and buy stuff. And some companies are getting really good at keeping customers in their establishments.
Foot traffic is the retail industry’s lifeblood, and digital technology will keep it pumping.
“Three quarters of shoppers spend 15 minutes or more in the store … and 20 percent spend 30 minutes or more,” The Wall Street Journal stated last week about an increasingly successful retail chain. “Sales for its most recent quarter rose nearly 24 percent to $1.07 billion, [and the company] credited an 11 percent increase in store traffic.”
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