Foot traffic is the lifeblood of brick-and-mortar retail stores — especially when shoppers stick around and buy stuff. And some companies are getting really good at keeping customers in their establishments.
Foot traffic is the retail industry’s lifeblood, and digital technology will keep it pumping.
“Three quarters of shoppers spend 15 minutes or more in the store … and 20 percent spend 30 minutes or more,” The Wall Street Journal stated last week about an increasingly successful retail chain. “Sales for its most recent quarter rose nearly 24 percent to $1.07 billion, [and the company] credited an 11 percent increase in store traffic.”
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Feature Article — According to Oliver Grob, director of Digital Transformation for Retail at SAP, 2018 will be a breakthrough year for machine learning. Though digitalization has yet to really make its mark on brick-and-mortar stores, this might
Feature Article — The motto of Seattle-based retailer Tommy Bahama is “Live the island life.” The brand’s values are “relax and just have fun,” according to CEO Doug Wood.
“We’re a happy brand,” he says. “Take us to your