SAP SmartBuys Helps Consumers and Retailers Avoid Buyer’s Remorse


SAP SmartBuys is a consumer app designed to help people avoid purchases that will inevitably lead to buyer’s remorse, that terrible feeling of regretting a purchase decision.

SmartBuys analyzes the user’s personal data, metadata and personal feedback, relying on near-field communications (NFC) and Internet of Things (IoT) technology to determine what items are in shoppers’ carts — and how close they are to checkout.