Ways to Sway: Secrets of Influence and Personal Brand

Radiocasts | December 1, 2014 by Bonnie D. Graham

The buzz: Emerging brands

If you think your company brand is the only one your organization needs to worry about, listen up! Two new branding flavors are stealing the business spotlight: employer and personal. Does your HR consider the notion of employer branding a passing fad? Are you ignoring the impact your personal brand (yes, you already have one) could wreak as our knowledge economy segues into a social economy?

The experts speak.

Chris Heuer, Alynd: “Reputation: be known for what you know, how are you known, how you craft the story, and how you live your life.”

Kare Anderson, SayItBetter.com: “Speak to their positive intent, especially when they appear to have none.”

Jenny Dearborn, SAP: “It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: start today, or else.” (Tom Peters)

Join us for Ways to Sway: Secrets of Influence and Personal Brand.

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