SAP Asia Pacific Japan Grows Software Revenue by 23% in 2008

Februar 1, 2009 od SAP News 0

SAP APJ continues to secure key customers in Q4 2008

HO CHI MINH CITY & HANOI, VIETNAMSAP Asia Pacific Japan (“APJ”) continued to outperform the business software market across the Region in 2008. HO CHI MINH CITY & HANOI, VIETNAM – February 2009 – SAP Asia Pacific Japan (“APJ”) continued to outperform the business software market across the Region in 2008.

On a full year basis, SAP Asia Pacific Japan remains SAP AG’s fastest growing region with 23 per cent Software Revenue growth, to €594 million. Software and Software Related Services grew at 24 per cent for the year, to €1.192 billion. All revenue figures in this release are expressed in non-GAAP constant currency terms and all growth is measured against the previous comparable period.

While SAP APJ experienced difficult market conditions in the fourth quarter, growing Software and Software Related Services at 5 per cent, Total Revenue for the full year grew at 20 per cent, to €1.532 billion.

“I am extremely proud of the way our team in SAP Vietnam handled market conditions we experienced during the last quarter of 2008. In addition, the strong support and efforts by our Vietnamese partners also helped SAP to continue deliver local expertise and value to our customers,” said Francis Lee, Country Manager, SAP Vietnam.

“In spite of the circumstances, we secured a number of strategic deals, running contrary to the trend we are seeing for the industry as a whole.”

South East Asia and emerging markets continue to be strong
SAP continued to fair well in South East Asia, achieving a 20 per cent growth in Software Revenue and 19 per cent growth in Software and Software Related services for the full year of 2008. Emerging markets like Vietnam, Cambodia and Pakistan especially showed strong results, with 89 per cent growth in both Software, and Software and Software Related Services revenue.

“Many of our customers in emerging markets like Vietnam are continuing to embrace newer technologies to strengthen their operations and processes, all striving to be more competitive despite the economic slowdown. Increasingly, they are also seeing the value that SAP solutions have to offer,” added Francis.

New product offerings to address new opportunities
The current economic and business environment is challenging for everyone – not just for SAP, but also for SAP Customers. Yet new opportunities continue to emerge as SAP Customers look for solutions which provide better business insight, more efficiency and greater agility, to help them through these difficult times.

SAP reacted swiftly to the economic crisis by introducing ‘Best-Run Now’ value packages. These comprehensive new packages assemble offerings from existing SAP and partner solutions, combined with services which offer speedy implementation of ready-to-run software packages, targeted at specific business processes.

SAP’s ‘Best-Run Now’ initiative has helped Customers become leaner and more agile by synthesizing market insights and driving efficiencies to stay competitive – all of which they find important in the current environment.

In 2009, SAP will continue to focus on delivering measurable business value to its Customers. SAP is confident that investment in its product portfolio and the introduction of innovative new offerings will enable it to further extend its industry and solution leadership.

Use of Non-GAAP Financial Measures
This press release contains certain financial measures such as Non-GAAP revenues, Non-
GAAP operating income, Non-GAAP operating margin, free cash flow, constant currency revenue and operating income measures, as well as U.S. Dollar based Non-GAAP revenue numbers. These measures are not prepared in accordance with U.S. GAAP and therefore are considered non-GAAP financial measures. Our non-GAAP financial measures may not correspond to non-GAAP financial measures that other companies report. The non-GAAP financial measures that we report should be considered as additional to, and not as a substitute for or superior to revenue, operating margin or our other measures of financial performance prepared in accordance with U.S. GAAP. See the Appendix at the end of the financial section of this press release for additional information regarding the Non-GAAP measures included in this press release and for the reconciliations to the corresponding U.S. GAAP measures.

About SAP
SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With approximately 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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For more information, press only:

Vincent Leong, SAP South East Asia, +65 6768 6480,, GMT +8
Lynn Ong, SAP Asia Pacific Japan, +65 6768 6439,, GMT +8