Whither Main Street: Rescuing Brick & Mortar in the Online Commerce Era

Radiocasts | January 24, 2017 by Bonnie D. Graham

The buzz: “The sooner we drop the ‘e’ out of e-commerce and just call it commerce, the better.” (Bob Willett, former President of Best Buy International and CIO of Best Buy)

Many retailers have made great digital online strides, but focusing on “clicks” vs. “bricks” may shortchange their in-store customer experience worth up to 98% of total sales.

How to stay innovative and relevant to compete online?

Traditional transactional stores are assuming new roles, like Tesla’s showroom-only locations and Apple’s mini-schools.

Where can retailers turn for ideas and support? Smart startups. Who are they and what do they offer?

The experts speak.             

Cathy Han, 42 Technologies: “Often when you think you’re at the end of something, you’re at the beginning of something else.” (Fred Rogers)

Josh Marti, Point Inside: “Take actions that will stand the test of time as having been the correct ones and not merely the expedient ones.” (Robert Kay)

Dave Katona, SAP: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” (Jeff Bezos)

Join us for Whither Main Street: Rescuing Brick & Mortar in the Online Commerce Era.

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