Soccer team in a huddle

With SAP Hybris Solutions, IDP Aims to Connect International Students to a Global Community

Press Release | October 18, 2017 by SAP News

BARCELONA SAP SE (NYSE: SAP) today announced that six SAP Hybris solutions will power a new global platform built by IDP Education (IDP), helping students around the world connect to universities, services and each other.

This announcement was made at SAP Hybris Live: Global Summit, being held October 17–19 in Barcelona, Spain.

Speaking at the event, Neil Pearson, chief digital marketing officer at IDP, said the six solutions provide IDP with the technology foundations to achieve its bold ambition.

“Our vision is to build the world’s leading platform and connected community to guide international students along their journey to achieve their lifelong learning and career aspirations,” said Pearson. “By implementing the SAP Hybris solutions for customer engagement and commerce, we are able to support international students earlier in their decision-making process and stay by their side each step of the way — through study to employment. This new technology will make things much easier for our ambitious and globally mobile students to connect and engage with IDP, be it through Facebook, WeChat, live chat, or face-to-face interaction with our 650 education counsellors around the world.”

IDP, which has more than 100 offices in 34 countries, is replacing its existing systems with the SAP Hybris cloud solutions for commerce, marketing, sales and service, SAP Hybris communities, and the SAP Hybris citizen engagement accelerator. The global platform rollout follows on from IDP’s acquisition of The Hotcourses Group, a leading student engagement and marketing company.

“With the insights we gain from Hotcourses’ 69 million annual web visitors, combined with the analytics enabled through the SAP Hybris solutions, we are on the right path to realizing our vision of building the world’s most definitive database of international students,” Pearson added.

“In today’s digital and services-driven world, markets will be won by those who can transform,” said Carsten Thoma, co-founder and president, SAP Hybris.* “Education is no exception. Disruptive processes and technology are required to win, and IDP is taking the needed steps to remain a global leader in its field and make its customers the priority. IDP will serve as a best-practice case for how an organization can transform its business model to win in the digital economy.”

For more information, visit the SAP Hybris News Center and the SAP News Center. Follow SAP on Twitter at @saphybris and @sapnews.

About SAP Hybris Solutions

SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, and sell more goods, services and digital content across every touch point, channel and device. Through customer data management, context driven marketing tools and unified commerce processes, SAP Hybris solutions have helped some of the world’s leading organizations to attract, retain and grow a profitable customer base. SAP Hybris software for customer engagement and commerce provides organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engagement and solve complex business problems. For more information, visit www.hybris.com.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Michael Baxter, SAP Hybris +49 151 1719 6185, m.baxter@sap.com, CET
SAP News Center press room; press@sap.com
Jenny Radloff or Nikki Festa, PAN Communications, +1 617-502-4300, SAPHybris@pancomm.com, ET

*SAP Hybris is a brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues to be our legal entity until integration with SAP is complete.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2017 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Tags: , ,

Leave a Reply