Your Customers are Talking: Are You Joining the Conversation?

September 22, 2016 by Bonnie D. Graham

The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.” (Lisa Kleypas, Christmas Eve at Friday Harbor)

Reality check: Your customers are talking about you – and to you – on social media, in customer reviews and user-generated content.

Are you worried about what they’re saying – or not saying?

Don’t be. You can use that content to your advantage.

How?

Create an engaging, approachable space where customers and prospects can reach out to begin a conversation. And through those conversations, build positive relationships with them. That’s a good thing.

The experts speak.

Sela Missirian, Brown Bag Marketing: “Hello.” (Adele)

Bryan Kramer, PureMatter: “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” (David Ogilvy)

Lorraine Maurice, SAP: “No one is useless in this world who lightens the burdens of another.” (Charles Dickens)

Join us for Your Customers are Talking: Are You Joining the Conversation?

 

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