The buzz: “A good conversation always involves a certain amount of complaining. I like to bond over mutual hatreds and petty grievances.” (Lisa Kleypas, Christmas Eve at Friday Harbor)
Reality check: Your customers are talking about you – and to you – on social media, in customer reviews and user-generated content.
Are you worried about what they’re saying – or not saying?
Don’t be. You can use that content to your advantage.
Create an engaging, approachable space where customers and prospects can reach out to begin a conversation. And through those conversations, build positive relationships with them. That’s a good thing.
The experts speak.
Sela Missirian, Brown Bag Marketing: “Hello.” (Adele)
Bryan Kramer, PureMatter: “What really decides consumers to buy or not to buy is the content of your advertising, not its form.” (David Ogilvy)
Lorraine Maurice, SAP: “No one is useless in this world who lightens the burdens of another.” (Charles Dickens)
Join us for Your Customers are Talking: Are You Joining the Conversation?