Contributor Overview

Andreas Schmitz

Journalist Corporate Media in München, langjährige Verlags- und Agenturerfahrung. Fokus auf Storytelling und Content Marketing im Bereich Unternehmensmedien. Besondere Affinität zu technischen und wissenschaftlichen Themen. Mitglied der Gründungredaktion der Managementzeitschrift CIO, ehemalige Redaktionsleitung des Unternehmensportals, Entwicklung diverser elektronischer Magazine und Onlinemedien. @SchmitzSplitter

Fans Are the Winners as FC Bayern Goes Digital

Feature Article — August 2016 was a momentous month for FC Bayern Munich. Not only did the club start out on a new Bundesliga soccer season, but its...

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September 1, 2016 by Andreas Schmitz 74

Sailing: Going for Gold with Smart Data

Feature Article — The SAP Tide app offers Germany’s sailing team information about currents, wind, and tide so they can set the fastest course. The members of Germany’s sailing team were...

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August 25, 2016 by Andreas Schmitz 85

Predictive Analytics: Seven Key Examples

Feature Article — Knowing before customers turn elsewhere, machines go down, employees quit: The ability to anticipate and drive better business outcomes is becoming a decisive competitive factor....

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July 28, 2016 by Andreas Schmitz 456

SAP HANA Certification Guide: Achieving Successful Certification

Feature Article — Associate, specialist, professional. There are three levels of SAP certification for which individuals can qualify. Rudi de Louw, a South African author and instructor, has...

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July 13, 2016 by Andreas Schmitz 667

Blue Tomato: Six Keys to Omni-Channel Success with SAP Hybris

Feature Article — Boardsport specialist Blue Tomato was selling snowboards, skateboards, and surfboards online long before e-commerce became a buzzword. Today, the company generates half of its revenues...

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July 7, 2016 by Andreas Schmitz 107

SAP Automotive Forum: “Best of Breed Is No Longer Enough”

Feature Article — Digital transformation paves the way for new business models. But first we have to leave complex legacy systems behind. Audi, BMW, Mercedes-AMG, and Bosch share...

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June 23, 2016 by Andreas Schmitz 562

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