How to Enable Partners to Adopt a Customer Centric Marketing and Sales Strategy


Announced during the recent SAP Customer Experience LIVE event, SAP CEO Christian Klein made no mistake about it: SAP is doubling down on its road map for customer-centricity. This is not surprising, considering many organizations today are looking to better connect and engage with their customers as means to not only staying competitive, but also to stay in business altogether.

Sheeren James, SAP Partner Business Manager for SAP South Africa, provides her feedback after participating in the 4-hour virtual delivery of the SAP 360 Degree Cloud Customer LifeCycle Workshop – delivered by Malcolm Hamilton, SAP Digital Marketing Academy to Westrocon Seidor, a member of United VARs and a Global SAP Platinum Partner.

Watch and learn from the conversation below:

Enabling Partners to Adopt a Customer Centric Marketing & Sales Strategy

Want to learn more about this SAP Partner Marketing Excellence Workshop? Then visit https://partneredge.sap.com/en/partne…

Or watch the Enablement Insights video: https://youtu.be/KfngtbsKki0