Based in Hamburg, Germany, international fashion company, Bonprix, has over 16 million active customers in more than 25 countries. The company looked to SAP for a simplified IT architecture, faster time to market in business decision making and a self-service enabled semantic layer in order to respond to market changes and ensure customers have access to the latest catwalk trends.
Supported by SAP services, Beratungscontor and other partners, Bonprix implemented its analytics stack on SAP Datasphere and SAP Business Warehouse solution. This marks a significant milestone in Bonprix’s data transformation journey. By deploying SAP Datasphere as a cloud-based data platform to SAP BW4/HANA, Bonprix gains access to a powerful analytical platform that brings bridges data across finance, sales, logistics and customer relationship management between transactional SAP data and end users.
“The Bonprix SAP BI data platform is adeptly designed for the future, leveraging the robust capabilities of SAP BW/4HANA at its core to manage and efficiently process vast volumes of data,” said Sergio Lopez Nunez, senior BI engineer, Bonprix. “When paired with SAP Datasphere, which offers extensive multi-cloud access, it enables the seamless integration of data from diverse sources. In essence, the Bonprix BI data platform is not only a cornerstone in daily operations but also a strategic asset in the relentless pace of technological change, ensuring that Bonprix is well-equipped to continue promoting responsible trade that inspires, now and into the future.”
Having already implemented SAP business AI solutions, specifically, the SAP BTP GenAI Service “Document Information Extraction”, Bonprix has already experienced significant efficiency gains by automatically extracting relevant data from incoming invoices, reducing manual data entry errors, and accelerating the overall invoice processing workflow.
“As one of Germany’s top online fashion shops, we are very excited to be a part of Bonprix’s digital transformation journey as they continue to make millions of customers happy,” said Sven Mulder, managing director of SAP Germany. “The adoption of SAP Datasphere and SAP BW/4HANA marks the beginning of Bonprix’s successful cloud journey. They’re now empowered to make real-time, data-driven decisions, positioning the brand to expand into new markets with style.”
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