Experience matters and the customer experience can be influenced deliberately through a customer-centric strategy and flawless execution. Hope is not a strategy for experience management….
As Vice President, André Wagner is responsible for SAP’s global customer first strategy. Since joining SAP in 2000, he has held several leadership roles. Prior to his current assignment, André was responsible for strategy in the SAP North America Innovation Office and worked as director in corporate strategy. André is an emphatic strategist blending American innovation leadership and German software engineering. He is a global citizen with a track record in customer-centric corporate strategy, successfully managing strategic initiatives, and advising customers on digital transformation.