Today, it’s hard to imagine a time when people didn’t think much about stress. Now it seems to permeate our consciousness. I spoke about that…
Omnichannel Insights for Marketing Decision Support
An old adage goes like this: 50% of the money spent on marketing programs is wasted. But which 50%? That question can finally be answered…
Bloomreach: E-Commerce with a Personalized Touch
Since COVID-19, have you been shopping online more or less over the past 12 months? If you answered “more,” you are like most consumers, who…
Manufacturing Digital Connections from Shop Floor to Top Floor
As we’ve watched digitalization steadily gathering steam in recent years, with robots popping up in factories everywhere, COVID-19 has put the trend into overdrive. And…
Closing the Sale with a Contract on the Spot
Have you ever heard of a sales-enablement platform that enables a 100% conversion rate? Neither had I, until I spoke with Andreas Mors, head of…
Greasing the Wheels of Asset Management with Prospecta Master Data Online
During my tenure with SAP, before my present role supporting our partners in their interactions with the SAP App Center digital marketplace, I did a…
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