Professional WTA player and U.S. Open Champion Sloane Stephens’ powerful play is felt both on the court and in the communities she supports. She first…
Game, Set, Stat! SAP Announces Kamau Murray as Newest SAP Ambassador
Ahead of next week’s Australian Open, SAP is thrilled to partner with Kamau Murray, the brand’s newest tennis ambassador. Murray has had an incredible journey…
SAP and Qualtrics Uncover Player Insights Around WTA’s Return to Play
During unprecedented times, SAP is more committed than ever to helping customers and partners adjust to their new normal. The sports world is no exception,…
From the Boardroom to the Pitch: SAP and Manchester City Bring Technology onto the Pitch for the First Time
Around the world, SAP technology helps teams, coaches, and athletes tap into the power of data before and after matches, but also during games to…
From Pre-Game to Final Whistle, SAP Helps 49ers Improve Operations and Fan Experience with Real-Time Data
Around the world, SAP helps professional sports teams and venues simplify their operations to become more efficient, profitable, and successful. However, creating the optimal in-stadium…
SAP and Now United Join Forces to Uniquely Engage and Empower Fans Around the World
When world renowned music and television producer Simon Fuller launched his latest global pop music group – Now United – his vision was to create…
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