Contributor Overview

Celia Brown

Lenovo: Innovating Faster than the Market

Feature Article — How can Lenovo analyze customer feedback, predict future demand, and accelerate new innovations with help from SAP HANA? No market sector combines opportunity with risk...

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December 21, 2017 by Celia Brown 699

TSG Hoffenheim: One Team, One Software Platform

Feature Article — How is a top-tier German soccer team fielding SAP solutions to amp up its competitiveness on and off the pitch? With more than 4 billion...

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December 14, 2017 by Celia Brown 21

Reengineering the Customer Experience to Be as Luxurious as a Sports Car

Feature Article — How can an automotive startup simplify cloud engagement to engineer the highest-quality vehicles and customer satisfaction? Hyperconnectivity and digitalization are influencing automakers and transforming the...

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September 27, 2017 by Celia Brown 450

Carrying a Nation to the Forefront of Modern Commerce with Semiconductor Manufacturing

Feature Article — How does Brazil’s first and only maker of silicon wafers navigate uncharted waters and make time to focus on innovation? Not long ago, Brazil was...

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September 1, 2017 by Celia Brown 4

Why Do Customers Fall in Love? A Valentine for an Audience of One

Feature Article — Every February, millions of Americans are faced with the daunting decision of selecting just the right Valentine’s Day card for their sweethearts.

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February 13, 2015 by Celia Brown 0

44 Facts Defining the Future of Customer Engagement

Feature Article — Imagine having a single view of every customer interaction with your business at your fingertips.

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October 13, 2014 by Celia Brown 0

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