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Knowledge for SAP User Groups
Technology makes it easier than ever for people with shared interests, desires, and demands to coalesce into digital communities capable of taking collective, cooperative action…
Marketing in the Age of AI Engine Optimization
Attracting customers through emotional resonance is a time-honored marketing tradition. Back in 1930, when housewives listened to serial radio dramas in the afternoon, a soap…
Why Strategic Plans Need Multiple Futures
Uncertainty is here to stay. By imagining multiple destinies and working back to the present, companies can prepare for anything. When members of Lowe’s Innovation…
Tick Tock: Start Preparing for Resource Disruption
The costs of managing, powering, and moving products and services are about to change dramatically. Better start planning for the disruption. Businesses share something important…
Perception versus Reality: Conversational Computing
1. Perception: It’s about consumers interacting with devices. Reality: What makes computing conversational isn’t the mode of input but how you engage an application and perform a…
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