Contributor Overview

David Trites

David is a Director of Marketing at SAP focusing on content marketing, branded journalism, and social media. He writes about current business and industry trends and SAP customer success stories. He has 20 years of enterprise software experience and deep roots in large-scale SAP implementations. Prior to SAP, he was an SAP implementation consultant at Deloitte and an ERP strategy consultant at Gartner.

Connect with David Trites: @davidtrites

Ballance Brings Digital Innovation to New Zealand Farming

Feature Article — When you hear about companies innovating digitally and building omnichannel ecommerce strategies to improve the customer experience, it’s not usually in farming. But that’s exactly...

Read more

July 4, 2017 by David Trites 187

Disruption Is the New Normal. Is Your Company Ready?

Feature Article — The SAP Hybris LIVE: Digital Summit 2017 was all about disruption. The event itself disrupted both space and time by moving seamlessly from Singapore to...

Read more

March 27, 2017 by David Trites 60

Under Armour Transforms into World’s Largest Digital Fitness Brand

Feature Article — If you think of Under Armour as just a sports apparel company, think again. Starting in 2013, Under Armour acquired MapMyFitness, followed by the addition...

Read more

March 23, 2017 by David Trites 494

MAPAL Teams with SAP and Apple to Digitally Transform a Big Challenge with Small Parts

Feature Article — For industrial manufacturers, managing C-parts – the small, comparably inexpensive parts and tools used and consumed during the manufacturing process, is a big challenge. MAPAL,...

Read more

February 28, 2017 by David Trites 68

Brooks Brothers Innovation Elevates Customer Experience

Feature Article — Every retailer is fighting to win customers. Competition comes from all places in all sizes and consumer loyalty is hard won. That’s why Brooks Brothers,...

Read more

January 19, 2017 by David Trites 298

ALDO’s Digital Transformation Simplifies Brand Experience

Feature Article — Shopping is fun, or at least it should be. But when retailers make it more complicated than necessary, consumers get frustrated and sales suffer. Inconsistencies...

Read more

December 26, 2016 by David Trites 333

← Older posts