Imprecise methods for influencing customers and measuring impact have hobbled marketing in an increasingly data-driven era. A breakthrough discovery may be about to change that….
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Intersecting Innovations Create Change
I recently took part in a lively panel in New York City where we discussed the impact of the intersections among digital technologies. During the…
Macro Change at the (Irrational) Micro Level
Our belief that humans are rational is fundamental to society. Philosophers have spent thousands of years explaining why we are more than our irrational emotions….
Machines for Navigating a Nuanced World
Whether or not you agree with the outcomes of the Brexit vote or the U.S. elections, in both cases, traditional models for predicting voter behavior…
Where Digitalists Are Headed Now: Q4 Issue of Digitalist Magazine, Executive Quarterly Now Online
A year ago, IDC reported that two-thirds of CEOs expected to execute digital transformation strategies in 2016. But it feels like the impact of digital…
The Next Wave: Q3 Issue of Digitalist Magazine, Executive Quarterly Now Online
In July, Ikea released a commercial that imagines what it would have been like to create and share a social-media style picture in the 18th…
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