Imprecise methods for influencing customers and measuring impact have hobbled marketing in an increasingly data-driven era. A breakthrough discovery may be about to change that….
Retail Trends 2015: Emerging Complexity Demands Simple Solutions
It’s only January, but industry insiders are already buzzing about the latest innovations coming out of CES and, most recently, NRF’s BIG Show 2015 in…
SAP Retail Summit Features Strong Partner Ecosystem
After many months of planning and tracking, of dry-runs and reviews, the time had finally arrived for retail colleagues and partners from around the world…