SAP Canada Appoints New Chief Operating Officer

TORONTO, CAN — February 16, 2021 — SAP Canada has announced the appointment of Brian Moore as SAP Canada’s Chief Operating Officer. As COO, Brian will design and implement business strategies, set performance and growth targets, drive operational excellence that supports customer success, and promote SAP’s award-winning company culture.

Based in Calgary, Brian has served as North America’s COO for SAP’s Intelligent Spend Management Team, leading the transformation of the business in partnership with regional leaders across the continent. He has earned a reputation as being customer-focused, outcome-oriented, and as an advocate for promoting diversity and early talent across his teams.

“I am honored to be taking on the role as COO for SAP Canada,” said Brian. “After leading teams at the North American level, coming back to SAP Canada feels like coming home. I’m excited to again be working with our incredible Canadian customers, amazing partner ecosystem and SAP Labs Canada groups. Through RISE with SAP, we are focused on helping customers accelerate the transformation of their businesses in the way that works best for them. My goal is to make SAP Canada the best technology company and partner in the country.”

Prior to his North American role, Brian led the Intelligent Spend Management business turnaround in Canada, with his team winning accolades internally for its success in 2018 and 2019, which he credits to the culture of the team. Recently celebrating a decade with SAP, Brian also previously served as Canada’s western leader. Prior to SAP, he led successful teams with SAS and Sun Microsystems.

Brian will take over from former Canadian COO Sam Masri, who has taken on a new role as the Global Head of the Industry and Value Advisory organization. Sam has joined a global league of industry-leading professionals who partner with SAP customers around the world to create business and societal value by leveraging SAP innovations.

SAP Canada has become one of Canada’s most revered employers. In 2021, the company was honored with a Glassdoor Employees’ Choice Award, recognizing SAP Canada as one of the best places to work in Canada.

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