New research from The Globe and Mail surveyed Canadian executives on business-to-business service providers

SAP Canada is pleased to announce its inclusion on the inaugural Report on Business Best B2B Brands list, making it one of the top-regarded business brands in Canada.

Best B2B Brands is a new annual research initiative produced by The Globe and Mail’s Report on Business magazine in partnership with Ipsos. It identifies and defines excellence among major business-to-business service providers, based on the opinion of Canadian executives.

In January and February of 2021, The Globe and Mail and Ipsos surveyed 406 Canadian executives, asking for perspectives and impressions of 74 leading business brands in seven industry categories: Accounting, Banking, Communications, Consulting, Enterprise Software, Group Benefits, and Legal. Brands were evaluated on 42 different attributes related to client engagement, culture, innovation, social responsibility, and talent.

Analysis of the data resulted in a list of 25 best overall business brands, as well as top-three lists in each of the seven industry categories.

SAP Canada placed No. 21 on the overall list.

“We’re honoured to recognized as one of Canada’s top-regarded B2B service providers by The Globe and Mail’s Report on Business magazine in 2021,” said Michael Turney, Head of Marketing, SAP Canada. “While it’s great to be recognized by executives across the country, at SAP Canada, our customers are our lifeblood. We look forward every day to providing them business solutions that help them understand their audiences, engage their customers, and ultimately deliver on their promises. While we’re thrilled to be recognized, we get even more excited when we see our customers winning.”

Editorial coverage of Best B2B Brands winners is available in the June issue of Report on Business magazine, out online in the Report on Business magazine section of The Globe and Mail’s website on May 28 and in print on May 29. Winners will also share their stories at a free webcast, taking place June 17th.

To learn more about the Best B2B Brands program, and to see this year’s winners, please visit www.tgam.ca/BestB2BBrands