SAP Business AI Unlocks the Power of Data to Fuel Resilient Enterprise Growth
(Hong Kong – June 13, 2025) – SAP Hong Kong today hosted its annual flagship event, SAP NOW AI Tour 2025. The summit gathered hundreds of enterprise users, industry experts, and partners to explore how SAP deeply integrates enterprise applications, data, and Business AI to unlock synergistic growth. This enables organizations to harness the “flywheel effect,” boosting performance, enabling agile operations, and fueling sustainable growth amid uncertainty. Live demonstrations of cutting-edge innovations—from intelligent content generation to financial forecasting, role redesign to scenario-based AI applications—vividly illustrated the blueprint for the “Intelligent Enterprise.”
George Chen, Global Vice President, Managing Director of SAP Taiwan, Hong Kong and Macau, stated: “In the era of AI-driven intelligent operations, competitive advantage hinges on real-time conversion of data into insights and actions. With SAP Business Suite, we enable end-to-end process integration, creating a virtuous cycle where ‘applications generate data, data trains AI, and AI optimizes applications.’ Leveraging this flywheel effect, SAP helps Hong Kong enterprises evolve from siloed efficiency gains toward holistic resilience across supply chains, compliance ecosystems, and market networks. This transformation is critical to navigating today’s uncertainties and building an intelligent future.”
Flywheel-Driven: Synergy of “Applications, Data, and AI” Empowers Intelligent Transformation
This year’s summit focuses on how SAP deeply integrates its robust application portfolio, rich business data, and advanced AI technologies to establish a trinity “Applications, Data, AI” flywheel effect. Through the SAP Business Suite, SAP empowers enterprises to navigate uncertainty with confidence, continuously create value, enhance resilience, and drive intelligent transformation alongside long-term sustainable growth.
Leveraging its extensive application portfolio, SAP comprehensively covers end-to-end enterprise business processes, accumulating vast amounts of high-quality business data. This data is unified, integrated, and transformed into actionable insights via the SAP Business Data Cloud. Building on this foundation, SAP deeply embeds AI into business processes, significantly enhancing operational efficiency and decision-making capabilities through data-driven intelligent workflows.
As the core engine of this, SAP’s generative AI assistant Joule is deeply embedded across SAP’s entire application suite. It drives enterprises to achieve an intelligent closed-loop from data to insights and insights to action, forming a self-reinforcing positive flywheel effect of continuous learning and incremental value. This accelerates enterprise transformation and unlocks latent potential.
SAP Business AI Accelerates Adoption; Joule Agents Boost Productivity
SAP Business AI is rapidly scaling across enterprises, with potential to elevate productivity by up to 30% and drive key business breakthroughs. SAP has already embedded over 230 AI use cases across its portfolio, targeting 400+ by year-end. More than 34,000 global customers use these innovations daily to reimagine processes and ways of working.
Joule delivers personalized, real-time business insights everywhere—streamlining workflows. By studying user behavior across applications, turning the assistant into an always-available, proactive AI that can anticipate users’ needs before they arise — always adhering to SAP’s strict ethical AI guidelines.
Joule also enhances information extraction from structured and unstructured data, providing visual, real-time answers to predict business impact. With an expanded library of Joule Agents, these AI agents work across systems and line of business to anticipate, adapt and act autonomously, supporting end-to-end business processes so organizations can stay agile in a rapidly changing world.
Complementing this is SAP AI Foundation — the operating system for AI development that gives developers a single entry point for building, extending and running custom AI solutions at scale, making it the first real operating system for Business AI.
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About SAP
As a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit https://www.sap.com/hk
