WFH policies during the crisis

Beyond Today’s Crisis: HR Shifts The Culture Of Midsize Businesses To The “Next Normal”

Traditional ideas and assumptions about the value of remote work have always been in question. But all too often, pressing imperatives of the day had organizational leaders force HR to sideline the conversation indefinitely.

Little did we know that it would take a global pandemic to turn this line of thinking into an action plan for ensuring business continuity. HR leaders are now collaborating with their CEO, president, or owner to propose, evaluate, and communicate work-from-home (WFH) policies that keep employees safe, empowered and productive.

Before the infection rate of COVID-19 reached pandemic levels, 29% of midsize companies increased or added flexible work practices, according to Oxford Economics.* Now, as measures for social distancing, sheltering in, and nonessential business closures become widely adopted worldwide, these numbers are rising exponentially while companies try to keep their proverbial doors open.

When protecting employees helps ensure the survival of the business

Unfortunately, such a significant change doesn’t happen without some bumps along the way. The pressures of homeschooling children, accommodating a spouse’s schedule, and attending to business needs can make life seem chaotic. From collaborating with colleagues to adopting routines that drive productivity, the workforce may find that they cannot maintain the same experience of being in the office at home. Meanwhile, employees who live alone may feel lonely and burned out after working too much out of boredom.

HR leaders can address these counter-productive realities by building a collaborative workforce community, continuing talent development and training, and keeping employees up to date on plans and expectations by using the following four-step strategy.

1. Respond

First and foremost, HR leaders should address the immediate challenges that the crisis presents to employees, managers, leadership, and management. This urgent and critical move requires access to real-time data across the company to easily find where workers are located and enact preventive measures to protect their health and mental well-being.

Additionally, HR teams need to ensure that WFH policies balance the expectation of the organization as well as fulfill the needs of the workforce. Employees need to be engaged in honest communication about their WFH experience to limit unnecessary anxiety and minimize negative impacts on productivity.

2. Lean in

Since many companies are creating WFH policies on the fly and refining it as needs arise, the near-term strategy should support the physical, emotional, mental, and financial well-being of the overall workforce, including contingent and part-time employees. HR should encourage people managers to have frequent check-in meetings with their teams, ask people how they are doing, and listen with empathy to build trust and psychological safety.

Maintaining an open line of communication and fostering a sense of community are paramount to maximizing productivity now and ensuring that the business continues to move forward when a recovery begins. For example, collaboration tools, such as Remote Work Pulse, can be used to check workforce well-being with a real-time mobile experience. HR leaders can ask individual employees about their safety, whether they have the right resources and information to get work done, and if they feel productive and successful.

3. Equip

Many industries are witnessing massive layoffs and furloughs. Times like this bring with it job losses, restructuring, and many other difficult financial and human decisions. HR leaders can help ease a much-needed transition by devising and executing training plans that upskill and retool employees to keep them employed in a new role or another area of the business. Cutting-edge technology, like Talent Exchange, can help find opportunities for the displaced workforce.

With predictive analytics, HR teams can run simulations to model multiple workforce staffing scenarios. They can adjust organizational strategies based on how and where the pandemic evolves, which can shift requirements for headcount expansion or contraction as well as the economic impact of demand-and-supply changes.

4. Become resilient and elastic

Coming out of today’s crisis will inevitably create a “next normal,” leaving behind any sense of “business as normal” forever. Some employees may come back to the office full time. Others may choose to work remotely 100% of the time. A few may decide to split their time between the two options. Companies with a global presence will require HR to develop operating models that are orchestrated centrally and executed locally to effectively respond to present day challenges at the local, city, or country level.

Today, it’s COVID-19. Tomorrow, it could be a crisis stemming from global warming. No matter what happens, HR leaders must proactively prepare the business for the next normal and new world. Any contingency plan that impacts people must be elastic enough to adjust to the demands of the crisis and strong enough to minimize business disruption.

This reality will inevitably inspire innovative policies and communication plans to address a world of new habits that will likely be adopted to prevent a recurrence of the pandemic and prepare for a future crisis. Additionally, changes in the employee experience should align with regulatory requirements, competitive risks, and emerging opportunities and reinforce the company’s thoughts, beliefs, and goals.

How HR leaders handle today’s crisis matters in the long term

HR leaders will unquestionably remain on the frontlines of a business’s response to the COVID-19 pandemic. Most of them are already working long hours during this crisis. In this particular crisis, HR teams are the war heroes of most companies. With the right tools and skills, HR can demonstrate the flexibility, creativity, and empathy needed to ensure the workforce is ready for anything during times of volatility as well as prosperity and growth.

For further exploration on how HR managers can navigate disruption today while planning for tomorrow, we invite you to join our Webinar, “Get Ready to Take Charge of Change.” 

Part of the “Navigating Disruption Today, Planning for Tomorrow” series


Related: Contingency Planning: A Growing Company’s Blueprint For Business Disruption Readiness