SAP Empowers Atomberg in Its Mission to Build Energy-Efficient and Sustainable Home Appliances in India

Press Release

Mumbai, November 02, 2022: SAP, the world leader of enterprise application software and cloud solutions, today announced it will enable Atomberg Technologies, a leading Indian lifestyle brand in its mission to build meaningful, scalable, and impactful products for Indian homes. Using SAP’s state-of-the-art cloud technology, the company aims to revolutionize the country’s household appliances market and make sustainability accessible to consumers.

Atomberg, one of the fastest growing home appliances companies in the country is powered by mindful designs with next-gen digital innovations for energy efficiency. The company currently has 400+ service centres, 15,000+ counters across 150 cities in India and serves more than three million happy customers. Its product portfolio ranges from ceiling fans, pedestal fans, wall fans, exhaust fans, mixer grinders and related accessories.

With its primary market in India, Atomberg aims to expand within other geographies in the APAC region. SAP’s RISE With SAP will offer the company with the required agility, modularity and scalability required to accelerate its growth by supporting corporate processes with real-time data while managing local statutory, financial reporting, and decision-making with embedded analytics.

Commenting on the announcement Sibabrata Das, Co-founder, Atomberg, said, “By leveraging SAP’s superior technology across all mission- critical business functions, we hope to continue building high quality, smart, energy-efficient products, expand overseas and build an intelligent, tech-led enterprise of the future. We strive to make sustainability accessible to all our consumers and SAP suite will help us do the same in an effective manner.”

Ankur Agarwal, Founding Member & Operations Head, Atomberg further added, “Streamlined business operations and innovation are the key drivers to a company’s growth and long-term success. An agile, scalable, and integrated platform provided by the SAP, will help us modernize our business processes, including leaner manufacturing & supply chains, that will support our expansion plans as we gear ourselves for the next phase of growth.”

As a cloud-first business transformation partner, SAP’s cloud platform, will also provide the company with a single integrated digital core to streamline all business processes including, inventory, procurement, finance, manufacturing, and supply chain.

“Tech-savvy customers today want smart solutions that support their aspirations to adopt sustainable living practices, as calls to safeguard our planet become more urgent. As a result, the IoT enabled consumer appliance market has a plethora of opportunities to redefine better living by fusing the power of interoperability, connectivity, and cloud,” said Sanket Deodhar – VP, Unicorn & Digital Natives, SAP India. “Atomberg is leading India in this space, and we’re thrilled to be a part of their journey as an enabler of intelligent, sustainable lifestyles.”

About Atomberg Technologies Pvt. Ltd

Started by IIT-B graduates Manoj Meena and Sibabrata Das in 2012, Atomberg is a smart and efficient motor technology led consumer durable brand. Atomberg fans use a BLDC motor instead of traditional induction motors and consumes only 28W at full speed, which is 65% less compared to ordinary fan and thus resulting in an annual savings of around Rs 1500/year/fan. The fans are also remote controlled and have a sleek and compact design. In addition to being one of the market leaders in e-commerce, Atomberg has also successfully established its offline distribution network across 150 cities. The products are of the highest quality and are the best rated fans on Amazon and Flipkart.  On the strength of its differentiated and high-quality products, Atomberg has currently reached an annual revenue run rate of Rs 700 cr in the fan business. In addition to fans, Atomberg is also foraying into kitchen appliances with India’s first BLDC technology led mixer grinder. The company also has a fully integrated manufacturing facility at Pune with a manufacturing capacity of 500000 fans/month.

More about the brand can be read here: https://atomberg.com/

About SAP

SAP’s strategy is to help every business run as a sustainable intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 87% of the world’s total global commerce touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into sustainable intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.


For more information, press only:

Deepika Gumaste, SAP: deepika.gumaste@sap.com

Shristi Mahnot, Genesis BCW: shristi.mahnot@genesis-bcw.com