“One criterion for choosing SAP was its strong partner ecosystem” is a testimony that came directly from a brand that offers consumers affordable, durable, and ultrafashionable audio products, boAt is India’s trailblazing audio brand that’s redefined the way we listen to our favorite tunes. From wireless earbuds to booming speakers, boAt’s product range has garnered widespread acclaim for its fusion of cutting-edge technology, stunning design, and unbeatable performance.

At the helm of boAt’s success lies a passionate duo of Aman Gupta and Sameer Mehta, driven by their mission to bring forth a sound revolution. Like many other startups investing in better IT infrastructure to support their growth plans, boAt has invested in cloud technology to transform its operations and is now reaping remarkable results. During the fiscal year 2022-2023, the brand achieved an impressive total sale of Rs 4,000 crore, displaying robust growth in a cluttered marketplace.

Shashwat Singh, CIO, boAt, recently shared how an effective ERP solution, a data lake, and a customer experience management solution, helped double their business in just two years. They initiated a complete overhaul of their IT infrastructure in 2021, embracing the Olympic tagline Citius, Altius, Fortius (Latin for faster, higher, stronger). SAP India joined forces as their technology partner in this transformative journey.

“We were looking for a partner who is more adaptable and flexible to work with smaller companies. Second, it is a true cloud offering and the infrastructure that is managed well with RISE with SAP. That’s certainly helpful for smaller organizations that do not have dedicated IT staff to manage the IT infrastructure. Third, the solution had the exact feature set we needed,” Singh said.

With data consolidation and newly introduced process efficiencies, boAt now has “a single source of the truth.” And that has made all the difference.

The full story can be read here: How a Robust IT Foundation Helped boAt Achieve 2x Growth (cio.inc)