Here’s an interesting fact: India is the world’s third-largest tile producer, with an estimated annual production of 2,900 million square meters. It might be a niche sector, but it’s growing rapidly . At the forefront of this industry stands Simpolo, a renowned Indian tile manufacturing company established in 1977. Today, Simpolo exports its products to over 50 countries and boasts a network of more than 1,100 dealers worldwide.
What has propelled their progress? Innovation. And SAP is proud to have been their copilot in their digital transformation. At the recent SAP NOW event in Mumbai, Manish Chandegara, CIO of Simpolo Ceramics, told DQ Channels, “We implemented SAP in 2016, integrating it into our manufacturing, sales, and finance operations. As we embark on an expansion phase with a planned investment of ₹1,000 crore, we are implementing SAP CX to enhance our customer experience further and plan to implement SAP CS as well.”
The SAP CX module is pivotal in Simpolo’s expansion strategy, revolutionizing customer engagement by providing end-to-end integrations for both B2B and B2C models.
SAP’s robust ERP system has greatly benefited Simpolo’s diverse product range. All stakeholder interactions are available on their SAP platforms, ensuring smooth operations and maintaining their market leadership.
The cloud-based SAP CX platform empowers businesses like Simpolo to adapt to market changes swiftly. The recent integration of their Dealer Management Systems (DMS) into the CX platform exemplifies this, allowing comprehensive recording and access to dealer journeys.
As Simpolo continues to evolve, SAP looks forward to further supporting its growth with innovative solutions.
Read the full report here.
