Kuwait Invests in Customer Experience to Drive KWD 556 Million IT Market by 2021

SAP Appoints Andy Froemmel as Managing Director of Kuwait to Continue Enabling Real-Time Customer Experiences to Support their Innovation Agendas

KUWAIT CITY, Kuwait — 18 February 2020 — Kuwait’s customer experience investment is driving Kuwait’s IT market to a record-high of KWD 556 million by 2021, according to Andy Froemmel, the new Managing Director of Kuwait for global technology company SAP.

In line with Kuwait Vision 2035’s goals of diversified economic growth, Kuwait’s organizations are investing in real-time analytics software to transform citizen and customer experiences. As a result, Kuwait’s IT market is set to grow by 20 percent to KWD 556 million by 2021, according to a recent report by Fitch Solutions.

“Kuwait Vision 2035 and the booming IT market show that organizations are embracing digital transformation and real-time analytics to make services faster, easier, and more effective,” said Andy Froemmel, Managing Director, SAP Kuwait. “As Kuwait Vision 2035 advances, we are especially transforming the government and public sector, banking and finance, and oil and gas.”

SAP has appointed Andy Froemmel as Managing Director of Kuwait. Andy Froemmel brings more than 18 years of experience working for SAP, including Head of Cloud for Middle East North, and Chief Operating Officer for Saudi Arabia.

In turn, Mohamed Helmy will take on the role of Head of Cloud Business for Middle East North. Helmy will be based out of Kuwait, and will continue to support and work with the region’s leading innovators.

Across the region, SAP is seeing strong CIO and channel partner interest solutions running on its S/4HANA real-time business suite, C/4HANA customer experience suite, and HANA in-memory platform.

“By advancing our Middle East North leadership, SAP is supporting digital transformation in Kuwait and the region,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North. “Andy Froemmel and Mohamed Helmy have the proven leadership experience, the knowledge of digital business innovation, and the relationships with C-suite executives and channel partners to drive long-term growth.”


For more information, press only:

Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com

Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com

Sharon Salazar, Wallis, +971 50 503 9518, sap@wallispr.com

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