Hayel Saeed Anam Group Partners with SAP to Bolster its Digital Business Infrastructure in Yemen

  • HSA transforms its business operations by deploying industry-leading digital solutions to accelerate the growth in Yemen and the region

  • SAP solutions provide real-time insights on operations, stores, and health and safety

  • In partnership, HSA and SAP are launching the first ever programme in Yemen to enable recent university graduates to become certified SAP Associate Consultants

SANA’A, Yemen 20 September 2021 — Hayel Saeed Anam and Company Yemen (“HSA”), one of the Middle East’s largest family-owned conglomerates, is pleased to announce its partnership with global technology leader SAP. In its first major project in Yemen since the outbreak of the conflict, SAP will enable HSA to harness the power of data flows to ensure insight-driven decision-making across its operating companies.

Yemen has faced major challenges in recent years, fuelled by a complex mix of natural disasters, famine and civil conflict, alongside the global pandemic. Disrupted supply chains, limited IT infrastructure and a lack of digital literacy have inevitably slowed down digitalisation in the country. Throughout the ongoing humanitarian crisis, however, Hayel Saeed Anam and Company’s leadership has remained committed to investing in the company’s resilience in order to overcome these operational challenges and continue providing for the millions of Yemenis who rely on the business for essential goods including food and medicines.

To enhance its resilience, Hayel Saeed Anam and Company has developed a digital transformation roadmap to improve efficiencies and risk preparedness across the organisation. The long-term strategic partnership with SAP aims to accelerate growth across its 50+ operating companies in the FMCG, industrial, trading and services sectors. The implementation of SAP business platforms will provide access to the information required for the live data-driven decision making that is critical to maintaining business continuity in such a complex environment. It will be enabled through increased automation and improved business process execution in line with global business standards, alongside upskilling its workforce across its businesses.

As a part of this partnership, Hayel Saeed Anam and Company has joined forces with the SAP Young Professionals Program (YPP) to support Yemen’s workforce of the future. In partnership with HSA, this pioneering initiative by the SAP Training and Development Institute will be run in Yemen for the first time ever and will provide unemployed or underemployed recent university graduates with 3 months of digital skills training to become certified SAP Associate Consultants. In line with HSA’s long-standing commitment to the communities it serves, YPP will serve to upskill young, Yemeni talent, unlocking the nation’s digital potential.

“As the complex operating environment is evolving rapidly in Yemen, we needed full visibility on our global operations to expand our core businesses and develop new products and services that are a lifeline to millions of our customers,” said Mohamed Khalifa, Chief Information Officer, HSA. “Despite the challenges that the country has faced over recent years, the digital transformation supported by SAP is focused on the future, enabling HSA to better support the communities and people we serve by promoting economic and business growth, job stability and tackling food security challenges in Yemen and across our operations in the region.”

“Hayel Saeed Anam is a home-grown Yemeni conglomerate adopting a digital transformation strategy focused on optimizing production and costs efficiencies, customer experiences, and youth job creation,” said Hoda Mansour, Managing Director, SAP Egypt, Yemen, Sudan and Levant. “Amid the pandemic, HSA shows how an Intelligent Enterprise can gain real-time insights for its commercial, manufacturing, and services companies to better meet market needs.”

To date, eight companies spanning a range of commercial and industrial sectors have switched to SAP applications as part of the initial pilot phase, with a full conversion planned for HSA’s remaining companies planned over the next two years.

The comprehensive programme implemented by HSA includes SAP S/4HANA real-time business suite for its larger enterprises; the SAP Business ByDesign, a cloud-based ERP solution for its smaller companies; and the SAP Direct Store Delivery solution for real-time insights on customers, orders, and deliveries. As the largest private employer in Yemen, the company also implemented the SAP SuccessFactors human experience management suite to optimise employee experiences.

During the coronavirus pandemic, HSA has also deployed the SAP Environment, Health, and Safety Management solution to ensure the safety of its employees and customers across its operations. Together, the implementation of these SAP business platform solutions allows HSA to obtain a holistic view of all of its business activities, providing greater accuracy and better control over its businesses and enabling the organisation to achieve excellence across its business areas.

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For more information, press only:

Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com

Claire McPeak, SAP, +971 50 554 1302, c.mcpeak@sap.com

Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com