Saudi Arabia’s The Red Sea Development Company Advances Digital Transformation with SAP

RIYADH, Kingdom of Saudi Arabia – 14 November 2021 – The Red Sea Development Company (TRSDC), which is driving the development of the giga-project The Red Sea Project (TRSP), announced today it is advancing its digital transformation with global technology company SAP.

Along Saudi Arabia‘s west coast, the Red Sea Project is a regenerative tourism destination spanning 28,000 square kilometers spanning more than 90 unspoiled islands and inland sites. The first phase of 16 hotels will open in late 2022.

TRSDC is pioneering the diversification envisioned by Vision 2030 with a unique, year-round tourism offering that supports sustainability and environmental enhancement, cultural conservation, and economic stimulation. Tourism is the Kingdom’s second most important sector.

“As part of our digital transformation roadmap with SAP, The Red Sea Development Company is optimizing our operational efficiency, procurement costs, and talent development,” said Ammar Alomani, IT Applications Associate Director of TRSDC. “We are also adopting Application Managed Services, a world-class Master Services Agreement, and education services for team training.”

“We are pleased to continue our relationship with SAP having passed through two successful phases with the company already. Having business applications available at the click of a button changes the way employees work, increases productivity and work from our offices here in Riyadh or on our destination sites,” said John Pagano, CEO of The Red Sea Development Company.

“Our commitment to regenerative tourism development is underpinned by our ambition to run our destinations in the smartest ways possible. Digital transformation gives us a solid foundation stone to work from. We’ve become virtually paperless and opened a new chapter of free-flowing information and efficiency,” continued John Pagano.

TRSDC is already running on the SAP S/4HANA real-time business suite, the SAP Ariba digital platform, the SAP SuccessFactors human experience management suite, and SAP’s customer experience suite.

“Since the beginning of our partnership with The Red Sea Development Company, SAP has been committed to delivering on its promise to deliver best-in-class software innovations,” said Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North. “We are very excited to continue to enable the first giga-project of its scale in the region to become a truly intelligent enterprise.”

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For more information, press only:
Husain Al Tamimi, SAP +971 56 6811641, husain.tamimi@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com