Arab Developers Holding Enters Strategic Partnership with SAP to Revolutionize Planning, Operations, and Resource Management System

Cairo, 5 February 2024

Arab Developers Holding, one of the leading real estate development companies in MENA, has entered into a significant collaboration with SAP, a global leader in enterprise software and technological solutions, to develop a comprehensive digital system for all company departments. The aim is to enhance effectiveness and efficiency in the overall operating system, achieving digital sustainability for the company.

This strategic partnership is a part of Arab Developers Holding’s strategy to open new horizons for a modern era and foster a sustainable digital transformation in all company services. The goal is to facilitate workflow, master control over procedures and data, and elevate operational efficiency to support the company’s adaptability to customer requirements. Simultaneously, it aligns with the Egyptian government’s direction towards “digital transformation” to enhance digital sustainability and preserve environmental resources.

The agreement was signed by Dr. Ayman Khalifa, the CEO of Arab Developers Holding, and Mohammed Sami, Managing Director of SAP, in the presence of Ahmed Abdelhady, CEO of Phoenix Consulting, an authorized agency in Egypt for SAP. Phoenix initiated its partnership with Arab Developers Holding through a contract to implement the new system agreed upon with SAP, leveraging their expertise in digital transformation.

From left to right: Dr. Ayman Khalifa, the CEO of Arab Developers Holding and Mohammed Sami, Managing Director of SAP Egypt

“The collaboration with SAP represents a qualitative leap and technological breakthrough in our company’s management. Through studying and analyzing our current work processes, practically developing and automating certain workflows, we aim to enhance work efficiency, reduce operational costs, and have the capability to make informed decisions quickly based on timely and accurate information. This is particularly crucial given the continuous changes and rapid technological advancements. As a strategic partner, SAP is essential in helping us keep pace with these transformations. The significance of developing our digital system as part of an integrated restructuring plan is to achieve our goal of leading the Egyptian real estate development sector.” Remarked, Dr. Ayman Khalifa, the CEO of Arab Developers Holding.

“We are very excited to be partnering with Arab Developers Holding, a leader in the regional real estate development industry,” said Mohamed Samy, Managing Director, SAP Egypt. “By deploying our RISE with SAP platform, we aim to significantly enhance their operational efficiency and decision-making processes. This partnership will enable real-time, data-driven insights, supporting both growth and digital sustainability, and is a pivotal step in our commitment to advancing Egypt’s digital transformation landscape.”

Through the execution of this contract, Arab Developers Holding establishes itself as the pioneering real estate development company in the Egyptian market to embrace the RISE with SAP program. This strategic move aligns seamlessly with the company’s commitment to digital transformation and cutting-edge technological advancement. Management is actively dedicated to the ongoing enhancement of all utilized systems in pursuit of operational excellence.

RISE with SAP, leveraging the SAP S/4HANA database, stands as a leading Enterprise Resource Planning (ERP) program, harnessing cloud services globally managed by SAP. At the forefront of this industry, it offers the latest advancements and is poised to assist the company in optimizing resources, streamlining internal operations, and facilitating swift decision-making based on precise information. With the implementation of this system, clients of Arab Developers Holding will benefit from digital services provided through the program, directly influencing internal operational processes and contributing to expedited service delivery.


About Arab Developers Holding
With a fast-growing track record of fully integrated destinations, Arab Developers Holding has become one of the region’s leading real estate development companies. For 16 years, Arab Developers Holding has played an essential role in reshaping the real estate landscape in an innovative way by introducing a collection of upscale properties catering to high-end clients with cutting-edge features that enhance their living experience and day-to-day lives.
Arab Developers Holding’s diverse portfolio of projects provides innovative lifestyle solutions and high-end services to offer unmatched real estate investment options in booming markets worldwide from mansions, villas, malls, Golf courses, hotels, serviced apartments, and much more for modern living.