Welcome to SAP Sapphire!
This site is your go-to destination for everything you need to cover SAP Sapphire. It is always our pleasure and privilege to deliver the media and analyst program alongside this annual flagship event for SAP — this year spanning Orlando in the U.S., Madrid in Spain, and of course our global virtual offering.
In 2025, SAP is inviting all participants to discover how we help businesses go beyond the AI hype and bring out real results.
Whether you are joining us onsite in Orlando or Madrid, or following us virtually, our goal as SAP Global Communications (GC) is to ensure that you are across the latest news announcements and updates as they happen and have access to the materials you need. As such, this site has been built for you — a one-stop shop where you can access all media and analyst content, in real time.
We — the SAP Global Communications Team — are here for you. If there is anything we can do to further enhance your SAP Sapphire experience in any way, please do reach out to your SAP GC contact. Can’t wait to see you there!
Monika Schaller
Chief Communications Officer, SAP SE
