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Transforming SAP Solutions into Value: NTT DATA Business Solutions

Digital transformation helps companies reach their full potential – if the underlying technologies work for the people using them. NTT DATA Business Solutions designs, implements, manages, and continuously enhances SAP solutions to make them work for companies – and for their people.

With deep industry knowledge and a commitment to value realization, the SAP partner ecosystem is critical to the success of the chemical industry. SAP partners help customers of all sizes, in countries worldwide take advantage of SAP’s innovative solutions, simplify their business processes, and orchestrate the Intelligent Enterprise. To bring this perspective to the SAP community in the chemical industry, we are continuing with the fourth edition of the Chemical Industry Partner Stage series.

Here, we talk with Brandon Evans, vice president of Customer Transformation at NTT DATA Business Solutions.

Q: When you talk to chemical customers, what are some of the challenges and opportunities you see in the industry?

A: When we look at the chemical industry holistically, given an SAP context, we see a lot of change happening in the ecosystem. In 2020, we saw a lot of mergers and acquisitions put on hold due to market uncertainty, which we feel will result in increased activity in 2021 and 2022.

In the same period, we’ve been shown how a strong or fragile supply chain can affect the chemical industry in terms of supply and order fulfillment. Building stronger supply chains to protect the business has never been more pertinent. It’s important to apply agility in the face of industry or societal disruption to service customers and deliver outcomes.

Lastly, we continue to see organizations focusing on environmental issues, energy sourcing, and volatility.  Sustainability and becoming carbon neutral are beginning to take hold, through leveraging technology to begin carbon tracking for example. Alternative sources of fuel are being investigated further, such as hydrogen, partially driven by the volatility in oil pricing for petrochemical companies looking to take advantage of the upswing in oil pricing.

In summary, we see a lot of change in the chemical space, which presents opportunities for fast movers to resolve challenges and take advantage of chemical industry market dynamics.

Looking to the second half of 2021 and beyond, what do you see as the top priorities for chemical customers?

We see the following four major trends when dealing with our chemical clients:

How has digital enabled these priorities from your perspective?

Digital can mean a lot of things in today’s age, but for us digital in the context of these priorities means the ability to provide solutions to business issues now, in a relatively short amount of time.

SAP has made a great deal of investment in tools for industries to improve customer experience and supply chain via cloud deployment solutions. The days of infrastructure, lengthy implementations, and design from scratch are gone. Now, chemical and process industries can adopt SAP Commerce and SAP Integrated Business Planning for Supply Chain and deploy these solutions in a matter of weeks, not months.

What have been the key elements of success when working with chemical customers?

When we look at some of our recent chemical success stories, many of them point back to a few major tenets that we reinforce within our client engagements. For example, with a recent specialty chemical SAP S/4HANA implementation, the following aspects helped achieve faster time to value and organizational adoption:

When we talk to customers, big or small, change management is a key pillar of digital transformation.  How are companies embracing these changes and setting up their teams for success?

Organizational change management is a large topic with any software implementation to ensure value is realized from the implementation. Given the remote nature of working today, we are finding it even more essential to plan for additional avenues to ensure end users accept, adopt, and understand change. We share a few of the best practices we are deploying with our customers in small and large engagements:

What differentiates you in the chemical industry?

At NTT DATA Business Solutions, we focus solely on implementing SAP software products – SAP is in our DNA. Over the years, we have spent a great amount of time working with our customers to understand their business challenges and problems, so we can help them realize solutions, obtain benefits, and meet corporate objectives.

Having these experiences and focusing only on SAP products has allowed us to create global practices, or competency centers, which share in the development of business content (pre-configured best practices) and our own software solutions (software extension solutions to solve common chemical gaps).

Finally, we have scaled our ability to cover nearly all SAP solutions with strategic acquisitions in supply chain, such as My Supply Chain Group, and have long-standing partnerships with niche competencies to fulfill all of your SAP needs through one service integrator.

How can people connect with NTT DATA Business Solutions?

We have a variety of assets available on our Website for chemical companies that are evaluating SAP solutions or current customers planning their business transformations. Please follow us on LinkedIn and visit our channels for more background on how we help businesses thrive and transform in the chemical industry.


Looking to stay connected with the chemical Industry? Please join the SAP Chemical Industry community on LinkedIn, follow us on Twitter @SAPChemicals, and check out our SAP Community page.

SAP is a leader in the chemical industry and is committed to continuous innovation. We encourage you to collaborate with us and discuss how the SAP solution portfolio can enable the Intelligent Enterprise in the chemical industry.


David Dunn is director of Global Industries Marketing at SAP.

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