Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region, was recently recognised at The Asian Banker Middle East and Africa Financial Technology Innovation Awards 2021, for its enterprise data platform (EDP) implementation, with SAP as implementation partner.

Emirates NBD’s EDP, which leverages Hadoop Big Data and the SAP Financial Services Data Platform powered by SAP HANA, was launched in November 2018, as the group’s biggest flagship initiative in its ongoing Digital Transformation, aiming to help continuously enhance customer experience by increasingly leveraging data-driven intelligence.

The award recognises the implementation of the large-scale data management initiative, driven through a collaborative effort with SAP, the implementation partner for the strategic transformation programme. The deployment has helped Emirates NBD lay a strong data and analytics foundation, while enabling real-time capabilities to address future data needs and shape its overall data and analytics strategy.

Suvo Sarkar, Senior Executive Vice President and Group Head, Retail Banking and Wealth Management, Emirates NBD, said: “As a digital-first banking group, data intelligence is critical not only to our business operations but also in ensuring seamless customer interactions. Emirates NBD has been an early adopter in investing in data management capabilities and we are pleased to be recognised for our efforts by The Asian Banker. Our partnership with SAP has been a key enabler in our journey and has brought significantly increased capability to our Enterprise Data Platform.”

Shailendra Sahay, Head, Industry and Value Advisory, South Europe, Middle East and Africa, SAP, commented: “Achieving better customer experience and business outcomes through advanced data analytics such as customer lifetime value is one of the foundations of the SAP Intelligent Enterprise strategy. We are pleased to have partnered with Emirates NBD for the bank’s data strategy and transformation journey.”

Sahay explained that: “The Emirates NBD Enterprise Data Platform success, leveraging the SAP Financial Services Data Platform that provide strong analytical capabilities like advanced customer analytics, financial accounting and regulatory reporting deployed on a modern SAP HANA in-memory database, sets a milestone in banking innovation.”

This article first appeared in Intelligent CIO.