AMICO Group Adopts RISE with SAP to Enhance Omnichannel Solutions for its Customers in the MENA Healthcare Market


AMICO Group, a UAE-based leader in healthcare specialty markets in the MENA region, is continuing its digital transformation journey supported by technology company  SAP SE (NYSE: SAP) to enhance its customer experience and engagement through personalized, omnichannel solutions, and to increase agility and enable future expansion plans.

At a signing ceremony attended by executives from both enterprises, AMICO Chief Information Officer, Ibrahim Itani, said, “AMICO continues to experience rising demand for our personalized solutions in MENA’s evolving healthcare market and, by leveraging cloud computing, we can respond in an agile way, with improved operational scalability and flexibility. With SAP S/4HANA, Datasphere, and Analytics Cloud (SAC), AMICO will have access to real-time data and analytics to respond to changes in the market and better serve our customers, while simultaneously reducing the complexity of our operations and enhancing our innovation capabilities.”

This article first appeared here.