Hyper-personalisation focuses on tailoring marketing to individual customers, with a particular emphasis on customer-centric and data-driven marketing. Click here to download the S&P Global Market…
What’s Next — Marc Emert from SAP Explains why Personalisation is Key in Customer Experience
Marc Emert is the Customer Experience Manager at SAP and has over ten years of software selling experience in both B2B and B2C environments. This…
And That’s How the Marketing Cookie Crumbles
The end of third-party cookies is set to transform targeted advertising; changing how companies collect and store customer data. Here’s how you can manage the…
What Value will CX Bring to the Business in 2021?
The ITWeb customer experience (CX) survey, being conducted in partnership with SAP, has gone live. The objective of the survey is to find out what value customer…
How the ‘New Normal’ is Impacting Customer Service
The COVID-19 pandemic has altered the way we do business, likely forever. Despite this, successful businesses understand that the customer experience is more important than…
#ExperienceAdvantage: Closing the Experience Gap in the Feedback Economy
Marc Emert, customer experience consultant at SAP, unpacked what he called “the perfect intersection of experience data (the whys) and operational data (the whats) and…
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