Effect 2021: where innovation and ingenuity meet imagination and creativity

SAP ANZ is welcoming back in-person events with Effect 2021. After last year’s successful digital event series, our award-winning innovation experience is back – touring live across Australia and New Zealand. As Effect returns to stages around the region, we’ll continue driving unique experiences that combine creativity, culture, collaboration, people, and technology.

Join a collection of homegrown pioneers and global innovators to share, create, listen, connect, learn, and grow with industry and technology experts. This year’s event as always is where innovation and ingenuity meet imagination and creativity but imbued with a local flavour.

The Inspiration Stage is where thought leaders from Australia and New Zealand will share meaningful stories and insights into the future of technology and science. Our keynote, live in Sydney and Melbourne and virtual in other cities are co-founders of Future Crunch – Dr Angus Hervey and Tane Hunter. Future Crunch will guide you on your Effect journey, highlighting the possibilities and success stories driven by new technologies.

Future Crunch presentations explore the frontiers of science and technology, taking an intelligent, courageous, and optimistic view of how the future could unfold. They create unique and memorable experiences that integrate music and captivating visuals that have commanded crowds at over 200 events across five continents.

After losing both his hands and legs to a deadly disease, Tom Nash’s life journey with prosthetics has built a treasure trove of stories that will inspire and amuse. Filled with heart, hardship, and humour, Tom’s story of innovation will resonate long after his presentation.

The Labs will help attendees reimagine the exhibit-hall experience, providing an interactive space for engaging directly with our innovation experts with hands-on experiences.

The Future of Business is brought to life via a walk through ‘world’ experience to explore emerging technologies and practices in two areas. How we redefine how we work and creating a more sustainable approach to solving our everyday industry challenges. SAP’s innovation partner, Google Cloud will bring to life their take on Future of Business in this zone.

Inspiration Lane provides attendees with access to SAP’s innovative partner ecosystem, allowing them to view solution demos and engage with SAP’s most valued partners to explore the technology, processes, and practices that help businesses become intelligent enterprises.

Catch the Effect innovation experience as it returns to six cities across Australia and New Zealand.