Following a few stellar weekends of sport which saw the Rugby World Cup 2021 finally kick off in stadiums across Auckland and Whangārei, SAP is excited to share that it is an official sponsor of the Rugby World Cup 2021.

The sponsorship will see SAP celebrate the ninth edition of the women’s tournament through ticket entitlements, branding and more. Importantly, the sponsorship enables us to play a role in bringing together some of the best female sports talent from across the world for the first time in the southern hemisphere.

Whether you’re a fan, player, or coach, SAP is at the forefront of supporting teams and individuals to enhance fan experience, optimise player performance and simplify sports business operations.

SAP and sport have much in common by way of shared ethos. This sponsorship is a particularly meaningful one because fostering a diverse and inclusive culture is something that we are passionate about at SAP, and we are focused on aligning ourselves with organisations who also pride themselves on building similar diverse environments.

Major organisations and individuals already partnering with SAP include the Women’s Tennis Association, Women’s National Basketball Association, and equestrian Ingrid Klimke. Earlier this year, SAP also announced a multi-year partnership with New Zealand Rugby, and the Black Ferns as part of this, to power and accelerate the rugby union’s digital transformation across all areas of the business.

One weekend in, the world record for attendance at a standalone women’s rugby match day and women’s Rugby World Cup match day has already been broken, with the opener on Saturday 8 October bringing in a record crowd of 34,235. Before the final is played on the 12 November we expect to see many more records achieved for women’s sport.

SAP is thrilled to be a part of this truly momentous and unforgettable moment through its sponsorship of the Rugby World Cup 2021 in New Zealand.

You can learn more about SAP’s global sponsorships here.